Kat Von D Beauty has officially their rebranding to KVD Beauty Tattoo-Inspired Vegan Beauty! As you know Kat Von D stepped down at the start of 2020 and relinquishing control to Kendo. Some fans were shocked, others weren’t surprised at all. It’s debating and a bit controversial if the real reason she stepped down was due to being cancelled due to issues in her past that we’ve all discussed to death. many will agree her stance on certain topics made it difficult for her brand to thrive.
According to Kat though she was stepping away in order to focus on being a mother to her than one-year-old son as well as continuing to develop her shoe line and work on her musical career.
I haven’t seen sales numbers but judging from the things we have seen her brand doesn’t exactly appear to be selling well. I find it interesting they do a launch and within two to three weeks the product is on sale immediately. It’s was very strange but also, in someways, we’ve seen this a lot from a variety of brands lately as the market is so heavily saturated with product.
The new rebranding is misleading as on Instagram they made an official announcement with a new gold and black design and emblem which makes an appearance on the website but all the packaging on products remains pretty much the same aside from the fact the emblems now read KVD Vegan Beauty and not Kat Von D Beauty. All this rebranding apparently all stems parts of the website but isn’t reflected in the packaging. For a second there I was convinced she was going to have some sort of black Bobbi Brown-like looking compacts. I guess we’ll have to see if this emblem they flashed on Instagram will somehow get worked into future releases and launches.
I think the real question is will people buy? The brand has a solid fan base but can they gain new followers?
What do you think of the Kat Von D rebranding?