March 1, 2021

Urban Decay Repackages Eyeshadow and Renames It To 24/7 Eyeshadow

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Urban Decay 24/7 Eyeshadow, 24/7 Moondust Eyeshadow, and a new 24/7 Shadow Stick popped up on Ulta and Sephora yesterday! As you know all Urban Decay Eyeshadow and Moondust Eyeshadow were on sale recently at both Sephora and Ulta and currently they aren’t even in stock at either location! I HOPE this doesn’t mean these new 24/7 Eyeshadows are replacing the old singles! First off, the packaging on the new eyeshadows really doesn’t represent Urban Decay well and secondly, they have done away with most of the shades and introduced entirely new shades. So, if you loved a cult classic shade from the past it appears to be gone? I mean, thankfully the singles are mostly in stock on Urban Decay’s website but are there some sort of plan to axe them completely in the future? Considering Ulta nor Sephora has restocked them I do wonder?

Let’s hope the original singles are restocked as I’m not so sure about these new 24/7 Eyeshadows.

Ok, let’s all just sit down and discuss this packaging on the Urban Decay 24/7 Eyeshadow. Wince. Fact of the matter is I still own Urban Decay Eyeshadows in the old subway token packaging. They were brilliant but change happens! Several years ago they embraced a new and still quite edgy looking compact but fact is facts this new clear no frills packaging really doesn’t represent the brand very well! I wonder if you can remove them from the packaging. Maybe they are doing some sort of custom palettes and that’s why they went with clear, standard cases?

The new shades are $19 each which is a smudge cheaper than the old singles that are $20 and bigger at 0.06 oz compared to 0.05 oz. There are 25 shades to choose from some of which are new some old.

Urban Decay 24/7 Moondust Eyeshadow have also been revised with new packaging although the price remains the same at $22. The size is larger at 0.06 oz compared to 0.05 oz. I dunno why they keep pushing these. I personally love them but everyone I know says they hate them! I’m surprised they didn’t just ditch them this time around!

Finally, the most exciting launch of all, the new Urban Decay 24/7 Shadow Sticks which are $26 and available in 13 shades. These are a new creamy eye pencil in matte, shimmer, and metallic finishes with a waterproof formula that wears long and strong without creasing.

What do you think all this new packaging means?

Where to buy

Sephora Ulta

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About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • SusanT

    Hey, Muse! I love the Moondust eyeshadows, especially Solstice & Space Cowboy. I don’t ever want these to go away!!!

    • Isabella Muse

      I do too! I have them all and use them so often! I’m sad to see a lot of the old shades aren’t available in this new packaging though!

  • Sarah

    I think UD is grasping to stay relevant. Sadly they built their entire brand around a look/vibe that has fallen out of favor over the last couple of years. Also the “edgy” shtick just seems so try-hard and fellow kids-ish to me these days.

  • kjh

    These aren’t reformulated? My stash of UD shadows, both depotted and in palettes would sink a battleship. Guess I probably don’t need these. I loved the old fat pencils and hope these are as good. Not excited.

  • Mary B.

    I think the old packaging is out and the new is here to stay for a while. Honestly, I’m perfectly fine with that. UD has seemed stuck in the past and less relevant lately; the whole grunge thing is so passé. Like a shark, companies need to keep moving or die. Hope those sticks are good, and I like how the powder singles will be easier to store and stack.

  • Kate

    I can’t put my finger on exactly what it is, but something about this packaging – especially the moon dust shadows – reminds me of late ‘90s Jane packaging. Maybe just the clear lid?

    And I absolutely loved Jane makeup (lipsticks especially), but this just does not seem to vibe with urban decay.

  • Christina

    I didn’t realize people don’t like the Moondust eyeshadows. They’re about the only thing I like from Urban Decay. LOL! I just never liked their eyeshadow formula. The Moondusts are sparkly goodness if you apply them properly and know what they’re meant for. I love them–they remind me of my Addiction and Shu Uemura shadows, which I always covet when I go overseas.

  • Cindy

    I see that they discontinued my HG go-to sparkle color that I’ve been using for years, Midnight Cowboy. I have plenty of it but still, how can they discontinue my mainstay? Very disappointing and makes me feel “over-the-hill.”

    About the packaging, it looks like the cheap Maybelline packaging from the 70’s. I still have my old token ones too, in the old vault! I don’t play around when it comes to UD but this makes me say WTF?

    • Isabella Muse

      Midnight Cowboy was the first UD eyeshadow I ever owned! It’s still a single on their website but I wonder for how long? Agreed! Packaging is so basic and random!