Urban Decay 24/7 Eyeshadow, 24/7 Moondust Eyeshadow, and a new 24/7 Shadow Stick popped up on Ulta and Sephora yesterday! As you know all Urban Decay Eyeshadow and Moondust Eyeshadow were on sale recently at both Sephora and Ulta and currently they aren’t even in stock at either location! I HOPE this doesn’t mean these new 24/7 Eyeshadows are replacing the old singles! First off, the packaging on the new eyeshadows really doesn’t represent Urban Decay well and secondly, they have done away with most of the shades and introduced entirely new shades. So, if you loved a cult classic shade from the past it appears to be gone? I mean, thankfully the singles are mostly in stock on Urban Decay’s website but are there some sort of plan to axe them completely in the future? Considering Ulta nor Sephora has restocked them I do wonder?
Let’s hope the original singles are restocked as I’m not so sure about these new 24/7 Eyeshadows.
Ok, let’s all just sit down and discuss this packaging on the Urban Decay 24/7 Eyeshadow. Wince. Fact of the matter is I still own Urban Decay Eyeshadows in the old subway token packaging. They were brilliant but change happens! Several years ago they embraced a new and still quite edgy looking compact but fact is facts this new clear no frills packaging really doesn’t represent the brand very well! I wonder if you can remove them from the packaging. Maybe they are doing some sort of custom palettes and that’s why they went with clear, standard cases?
The new shades are $19 each which is a smudge cheaper than the old singles that are $20 and bigger at 0.06 oz compared to 0.05 oz. There are 25 shades to choose from some of which are new some old.
Urban Decay 24/7 Moondust Eyeshadow have also been revised with new packaging although the price remains the same at $22. The size is larger at 0.06 oz compared to 0.05 oz. I dunno why they keep pushing these. I personally love them but everyone I know says they hate them! I’m surprised they didn’t just ditch them this time around!
Finally, the most exciting launch of all, the new Urban Decay 24/7 Shadow Sticks which are $26 and available in 13 shades. These are a new creamy eye pencil in matte, shimmer, and metallic finishes with a waterproof formula that wears long and strong without creasing.
What do you think all this new packaging means?