Estee Lauder is closing Rodin Olio Lusso and the company will cease operations very soon, April 19 to be exact! This is one of a few brands Estee Lauder has closed down recently and I think the list might grow in the next several months! Becca being one of the brands that is part of the EL family which will cease to exist as of September 2021.
Estee Lauder acquired Rodin in 2014 from Linda Rodin who is no longer involved with the brand. Rodin face oil was one of their most popular offerings but they had a wide variety of other skincare as well as color cosmetics.
The pandemic has been a difficult period for the beauty industry and with L’Oreal and Estee Lauder dropping some serious cash on many brands in recent years it comes as no surprise they need to start the great purge to put focus on the brands that are making them money.
Are you a fan of Rodin?
Will you miss the line?
I actually did like their makeup but I’m not sure it’s a brand I’ll miss very much!