The latest sunscreens from Japan are starting to become more readily available online. As you likely known Japanese brands revamp their sunscreen lines quite often and release a ton of new ones in the Spring. One of the most popular ones here in the US is Biore UV Aqua Rich. It’s a fond favorite and rather funny the way alcohol in the formula is always overlooked thanks to the quick absorbing formula and lightweight wear. It’s that one time in our lives where we simply don’t care it contains alcohol! You totally get me am I right?
Biore is one of the popular formulations that got a revamp this year. The new Biore UV Aqua Rich Light Up Essence is an SPF 50+PA++++ formula that retails for around 8 yen (roughly $7). I’m actually a don’t fix it if it isn’t broken type of girl. I like the old version from 2013 which has been reformulated since. I’m not convinced this new version is for me as although it provides protection it’s also that gives skin a “soft focus radiance”. You know me, I do so hate glow-y or radiant looking skincare products. If you wanna glow use a highlighter but please keep the mica, shimmer, and glitter our of my SPF and moisturizer. I’m not seeing anything about mica in the ingredients so that may be just some marketing jargon they are tossing around!
As always it does contain alcohol but the formula is the same lightweight, quickly absorbing gel we know and love from what reviewers are saying. I’m going to be testing it shortly so expect a review of it and several other reformulations Skin Aqua, Anessa, Allie, and other Japanese brands.
If you’re interested in Biore UV Aqua Rich Light Up Essence it’s currently available at yesstyle.com for $14.