It must be Summer because Urban Decay All Nighter Softening Loose Setting Powder just launched. This is a new matte loose, translucent finishing powder that acts to control shine as it sets makeup.
The top secret formula is…. silica and talc!
This is a simple silica and talc powder. Ok, we’ll give them some props, it does contain hyaluronic acid but that’s lower in the ingredient list. So, there’s actually nothing to see here kids. Just a simple, sheer, transparent setting powder. Obviously using that “All Nighter” tag will gain them a few points as people associate it with All Nighter Setting Spray and since that’s such a fan favorite people will automatically migrate towards this powder.
For those interested Urban Decay All Nighter Softening Loose Setting Powder will set your makeup, is a vegan and cruelty-free formula, controls shine, provides lightweigt coverage, and has a silky formula that leaves skin smooth without looking dry.
Urban Decay All Nighter Softening Loose Setting Powder is $29 and available now.