August 19, 2021

Krispy Kreme Prices Are Going Up And Your Makeup and Beauty Purchases Are Probably Next

As we continue to venture and navigate our new world we are learning many different things about each other, about society, about working from home, about interacting with each other at a distant, and of course, we now have to learn to live with inflation.

Krispy Kreme announced today they are raising prices in September because of inflation and as we already know many feminine products are already experiencing price increases. We’ll continue to see this as the pandemic rages around us. It’s a very classic care of supply meeting demand.

Right now the current inflation rate is at around 5% and we keep hearing promises of it dropping back to a more normal rate sometime in the near future. But it is here now and it is something we have to deal with. In the grand scheme of things, worrying about how much your makeup or beauty purchases will be effected by this in the future is probably not as important as how much gas costs or groceries for your family. But makeup is our game here so, we’re going to touch on inflation in the beauty world.

If you purchased a $20 piece of makeup back in the 70s with the current inflation rate as it is, pre-pandemic, it’ll probably set you a bit over $50 bucks. We’ve discussed the beauty bubble breaking for a very long time and that maybe just maybe COVID might have helped that along a little bit. I do backtrack on that idea a lot. If anything we’re noticing that COVID has literally helped certain brands a lot and their sales in 2020 rose instead of dropped due to consumers having more leisure time to explore self care and there seems to be a lot less resistance to paying higher prices for items as some people had a bit more disposable cash. The lipstick index is actually no longer a relevant way to measure how our beauty world is doing simply because the self care revolution came about.

But the important thing here is we still suffer an issue of supple and demand which you see in stores where it would be typical to see shelves lined with a variety of items and now are experiencing low inventories especially during seasonal releases. The fact we are seeing less could mean that prices will raise in the beauty world. And this could be attributed to many factors one of which could be the fact importing certain items is a lot slower than it was back before all of this started.

We’ve discussed how late seasonal releases are this year and this is probably a good case study in how things may pan out in the beauty world going forward. We can hope it’ll be temporary but it’s always a good idea to be prepared for a rainy day.

I expect slower releases this year and I do expect to see some interesting prices on items going forward. I also believe that limited edition might just come to mean something once again.

What do you think?

Are makeup and beauty purchases going to be hit by inflation?

7 Comments

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • kimkats

    The beauty world is very odd and kinda contradictory right now….There are still a *lot* of new releases (tho not as many pre-COVID, I think) but things are still going on sale very quickly after their release, so it seems like they aren’t selling as well, which to me would mean if you jack up the price, you’ll sell even less. I know I’ve waited for things that are new releases to go on sale and frankly have never not gotten what I wanted that way. I think they’ll be making a mistake if they raise prices, esp. if it’s a dramatic increase. I know I won’t buy as much if the cost goes up – I need nothing and MU is really a luxury item in terms of “need”. I have enough skincare to last me a very long time, and if some staple items look like they’re headed for more $$, I may stock up on a few IF we get word that they’re going up in price.

    But I figure they’ll jack the prices up and they will *never* come back down even if the cost to the companies of the raw materials comes back down; just like gold did in the 70s when it hit the $1000 an ounce mark; the price of gold jewelry never came back down when the price of gold did. Jewelers just ran “sales” that ratcheted down their insanely high markup on jewelry and the public thought they were getting a deal – they weren’t.

    WOW – that turned into a tome, didn’t it? Long story short – I think they’ll raise prices and I think it’ll be a mistake for them. I think things will be hitting the sale rack faster and in bigger numbers as a result.

  • kjh

    Possibly cos will do what candy and snack mfgrs are doing: decreasing the size while maintaining the same price. I�m sure you�ve read about shrinkflation. It would be pretty easy for m/u. Keep the pans the same size and make them more shallow or fill them less full. Trim the l/s on both ends and decrease the circumference. More than ever, we�ll have to watch the $ per oz/gm #s. It�s a practice that is not transparent and tries to fool the consumer that there has been no change. Caveat emptor. Some cos will no doubt just increase the prices, esp as you move higher end. The planners think, if you are willing to pay $50, you are also likely to drop 55.

  • MDW

    Maybe people will go back to the natural look of the 70’s.

    Last year and this year I’ve seen people’s hair grow out to their natural texture and color. Works amazingly well with their skin tone as nature intended.

    Two years before that, red, blue, orange, purple and green hair was something fresh and new.
    But it seemed to be at the expense of one’s skin tone.

    Wonder if hairstyles and makeup will evolve to accommodate masks?

    • Isabella Muse

      Interesting! I know hair for me became more interesting when the pandemic struck. I tend to wear my hair in a bun, away from my face when I’m working but during the pandemic I was trying all these new styles I wouldn’t normally do if I was in office ;D

  • Lexi

    I�m conflicted. Yes, I�m a cosmetic whore, I love it, sitting at my vanity to put on my makeup is one of my pleasures and I make no apologies! However, makeup has such an incredibly huge markup, I wonder at what point people will just not buy? People are buying products that didn�t exist 15 years ago…do we really need them? At what point will people just say enough? My makeup buying actually went up during the pandemic, but now I am lured much less by new releases. Wonder if others are in the same boat? Great comments below by KJH, I wonder if companies will give less and keep their prices flat instead of taking the risk of raising prices.