Beauty Mergers and Acquisitions Update for 2021 Including That Laura Mercier, Buxom, Bare Minerals Deal!
Beauty M&A’s continue as we grow near the fourth quarter of the year. As you know the biggest news of the year was Estee Lauder’s deal to acquire the rest of Deciem (finally and valued at 2.2 billion) and of course, the most recent news that Shiseido was Laura Mercier, Buxom, and Bare Minerals was sold to a private equality firm. The amount was finally revealed as being 700 million which is two thirds below the original price tag.
This is a major shift for Shiseido as they continue to push forward with concentration on skincare in Asia. It almost feels like they are seeking to exit the Western market completely at this point.
Other M&G’s this year include Coty’s investment in KKW at a 20% stake, L’Oreal interesting acquisition of Takami (a Japanese skincare brand), Skin Inc’s successful attempt to raise 7 million dollars to sink into a new line of custom skincare, and WestBiz Brand’s acquisition of franchise rights of Drybar.
And of course, the sad news that Becca leaves us this September and bids a fair well some rumors that Smashbox or another brand may be buying out their formulas! Will Pressed Highlighter live on to see a new day?
What’s next for the remaining few months of the year?
I’m scared to ask!