As I Get Older, I’m Not Getting Smarter Because I Still Fall for Bad Marketing Ploys
Summer Fridays Light Aura Vitamin C + Peptide Eye Cream isn’t going to change my life but good marketing (or should I call it bad?) still somehow convinces me it will. As I’ve gotten older and I’ve grown and experienced many, many beauty products I know that my eyes bags aren’t going to be instantly cured my a new eye cream that promises me they’ll be gone in seconds or make my fine lines magically disappear! I know all this and my logical side is more and more present as I’ve grown up and I’m not spontaneously throwing money at a brand new product. Nowadays, I tend to study ingredients more to see if marketing of a product actually lives up to the hype around it.
This morning there was a click bait article that flashed across my skin about the “SOLD OUT Summer Fridays Eye Cream which was back in stock!” And it was so amazing a user attended a Zoom meeting with no concealer! “It worked so well, I forgot to put on concealer for my Zoom calls that day!” Wow! What a life! I wanna go back to the days when I could attend Zoom meetings or go in public without concealer under my eyes for fear of scaring small children. I haven’t yet met a concealer that does that job for me.
Oddly as I read it I actually felt excited. I needed to try it. The article was working! It had sold me on an eye cream I didn’t need. I was clicking add to cart at sephora.com as fast as my little fingers could work.
My logical side took over thankfully.
And I went back to read the ingredients and I even decided, “eh, I’ll read a few reviews!” And hey, I rarely read Sephora reviews because they are filled with people who got advanced products from marketing firms in exchange for posting a review which pretty much results in ten out of ten reviews across the board. But I was pleasantly surprised to see bad reviews.
“DO NOT BUY IT! This eye cream is not hydrating at all and it doesn’t wear well under makeup neither. It made my skin burn and look red.”
“Burning skin! The cream slightly burning the skin under my eyes. I have noticed the shimmering, which I like. Didn’t feel any changes in puffiness. Definitely not worth the price, I am returning it.”
“This product did not work for me at all – it burned my under eye skin and gave me a really unpleasant texture. Would not buy again.”
Who even knew you could get a bad review at sephora.com? Am I right? But here they are rolling around in all their glory.
After reading a few I moved on to the ingredients which are hydrating enough but the peptides are so low on the list chances are they aren’t going to do much. All in all, looks like Summer Fridays Light Aura Vitamin C + Peptide Eye Cream isn’t going to change my mind but I think it’s rather funny I can still fall for some of these crazy marketing ploys. It makes me feel like a teenager again flipping through Teen Vogue or Glamour and being absolutely hypnotized by everything the writers were telling me which products I absolutely needed to become a model living in Paris eating Pain au Chocolat everyday without getting a pound. Marketing is a rather fantastic beast that can easily sway even the most logical person.
I’m a little sad that Summer Fridays Light Aura Vitamin C + Peptide Eye Cream but I’m also glad I saved $42 today!
Where to buy
Water/Aqua/Eau, Behenyl Alcohol, Glycerin, Butyrospermum Parkii (Shea) Butter, Pentylene Glycol, Coco-Caprylate, Cetearyl Alcohol, Caprylic/Capric Triglyceride, Niacinamide, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Glyceryl Stearate, Jojoba Esters, Tetrahexyldecyl Ascorbate, Isostearyl Isostearate, Sodium Hyaluronate, Acetyl Hexapeptide-8, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Caffeine, Allantoin, Propanediol, Phospholipids, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Papaver Rhoeas Extract, Tocopherol, Carica Papaya (Papaya) Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Corallina Officinalis Extract, Coccinia Indica Fruit Extract, Helianthus, Annuus (Sunflower) Seed Wax, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Bambusa Vulgaris Leaf/Stem Extract, Pisum Sativum (Pea) Extract, Glucosamine HCl, Silica, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Sodium Stearoyl Glutamate, Polyglycerin-3, Diheptyl Succinate, Capryloyl Glycerin/Sebacic Acid Copolymer, Sorbitan Isostearate, Sodium Phytate, Glyceryl Caprylate, Glyceryl Undecylenate, Xanthan Gum, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Phenethyl Alcohol, Polysorbate 60, Mica, Titanium Dioxide (CI 77891).