Avon Launches on Amazon
Have no fear Avon is still here and will be sold on Amazon soon! Yup, Avon will be selling 300+ products on amazon.com starting soon with more to follow in the year ahead. This is a first in 136 years of business that will sell outside its own sales reps via catalog and on its own website. Avon has not been available at any retailer outside of its own inner circle so to speak. Avon is quoted as saying this new move with Amazon will increase their digital presence and “embrace a wider customer” base.
A few months ago Avon unveiled a new global rebranding. The updated platform, new visual identity, streamlined product offerings as well as digital training for reps are all of this new rebranding. As per Avon, “With the cost-of-living crisis gripping the nation, being able to provide more consumers with high-quality affordable beauty products is a key priority.”
I wouldn’t mind shopping my Avon on Amazon but I wonder if the discounts will be as good versus shopping direct or even from a catalog rep! Have you ever noticed that the catalog reps seem to have the best deals even though it feels very dated ordering from them!
What do you think of Avon being sold at Amazon?