July 31, 2023

Nouveau Cheap Passed Away According to New Facebook Post

I know some of you were probably followers of Nouveau Cheap and I’ve even had people ask, “What happened to G from Nouveau Cheap?” And honestly, I had no idea. In 2017, she had posted she’d be away from her blog due to family reasons and never returned. Today she got recommended to me on Instagram and I randomly clicked the profile and saw someone had posted that she had passed away. If you head to her Facebook page apparently a close friend is saying the following:

“Hello everyone – Nouveau Cheap was my very dear friend Gina’s blog. Sadly, today Gina passed away from cancer. I don’t know how to get a message out to all those who followed her, but I know so many people loved her blog. Makeup was her passion and this blog gave her so much life after we left our jobs in Publishing (where she and I met). Take care, everyone! ❤️”

I had no idea she was sick. As far as I know, she never mentioned it on her website and I was shocked to hear about it from her friend. I hope I’m not being disrespectful or inappropriate sharing this but I’m doing so in the hopes it brings some closure to her followers and fans as many people wondered where she went and why she never came back. When she posted she was having family issues I assumed that perhaps her mom or dad had passed away and she was dealing with the grief of that. The thought she herself had died never crossed my mind.

I’m sitting here a little shell-shocked and a certain part of me hopes it isn’t true. I can’t even confirm this information as I don’t know her personally nor do I know the girl posting on her Facebook page. She was very dedicated to bringing her readers the best deals on the Internet on beauty and makeup and to just disappear one day seemed very odd but as I said, I just assumed she was dealing with grief from the loss of a loved one.

She’s in my prayers and thoughts today!

67 Comments

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • bluesky

    Oh that is terrible news, but thank you for sharing. I clicked over every now and then, hoping she had returned…

    • Isabella Muse

      I wasn’t sure if I should post it or not so I’m glad it was helpful! I was stricken by the news! I couldn’t believe it.

    • Liz

      Me, too! Sad to hear this, but was definitely a long time follower of Nouveau Cheap. I used to print out her lists of the amazing CVS sales and take it with me to shop!

  • Carol

    OMG! I am in shock! I followed her for years and I remember when one day, she just stopped posting.
    Every now and again I would google her to see if perhaps she came back online.
    This is unbelievable as I believe she was younger than me (I’m 55).
    Wow. I am just in disbelief.
    But I truly thank you, Muse, for posting this.
    Her blog was awesome and she just seemed like a genuinely nice person.
    I am sad to hear this…

    • Isabella Muse

      Do you know how old she was? I was thinking 45ish?? I was floored when I saw the post and I’m still hoping it isn’t true. She was terribly young. I didn’t personally know! Never even spoke to her but yes, she seemed like a really nice person! I was striken when I read she passed and very saddened by the news! You’re so welcome.

      • Carol

        No, I don’t know how old she was, but I always thought she was *around* my age group because she would post some of her old makeup and I would remember having the same items. Plus she occasionally mentioned older products from when she was younger and I, too, remembered.
        I actually found your blog through hers.
        She was the first makeup blog I started reading religiously and she just seemed so sweet, positive and upbeat. (Much like you!)
        So yeah, when I saw this post, it knocked me back a bit.
        It’s funny, because even though we never met, when you read a blog day in and day out, you do sort of have a connection with that person.

        • Isabella Muse

          gosh if she was in her late 40s or early fifties like you that’s awful young to pass 🙁 Aw wow thanks Carol! You’re very sweet to say that. It knocked me completely over as well. I was shocked. It just never crossed my mind she had died. I completely agreed. You guys are like my friends. You dm me, you comment daily, you email me..I talk to so many of you everyday about makeup, life, everything…so, of course, there is absolutely a connection even without ever seeing each other! <3!

        • Rina

          So sad, but she’s how I found you Isabella, too. You carry on her spirit well.

          • Isabella Muse

            aw that’s so sweet of you Rina thank you!

      • Nicole

        She was 3 days younger than me. I met her through blogging, she’d have me guest post from time to time and we’d chat about nail polish, and various pop culture stuff that we both enjoyed. She would have been 51.

  • Katie

    Thank you for sharing, Isabella.
    I thought about G from time to time, wondering how she was doing. Like you, I figured that she was busy with her life and hoped she would resume her blog one day.
    Rest in peace, Gina.

    • Isabella Muse

      I wasn’t sure if I should post or not. I’m glad you got some closure. I thought perhaps she was dealing with some grief from loss of a loved one but never imagined she, herself, was sick 🙁 Rest in Peace indeed 🙁

  • Michelle

    I enjoyed her blog and would check back once a year to see if she resumed posting. Thank you for posting this.

    • Isabella Muse

      of course! I wasn’t sure if I wanted to share it or not but I just felt like it was the right thing to do since so many of her readers read my blog and vice versa!

  • Robin

    Creepy what I can find online. There’s an article that looks like a wiki post saying she was born in 1970. 🙁

    I would check FB and her blog for updates. Someone posted that G planned to come back to the blog, but was taking her of her family. I think her brother was sick and then her last post sounded like one of her parents got sick. I always wondered what happened to her. Some people just stop blogging w/o an explanation which they can certainly do, but with G, it didn’t feel that way. She had just changed her logo a few months before she stopped posting.

    Can’t believe she died; in shock. Thank you for sharing Muse. I really enjoyed her content and she seemed like a nice person.

    • Isabella Muse

      Wow very young! Karla Sugar was another one that disappeared. I don’t think she ever gave an explanation but from my understanding the blog was interfering with her work (she worked for a big department store I think????). I can’t believe it either. I was really shocked when I read she had passed.

  • Kimmwc03

    Thank you for sharing! I had often wondered, and occasionally researched, to see what had happened to her because I enjoyed her blog. 🙁

    • Isabella Muse

      Of course! A lot of people came to me and asked me when it was a few months after she posted but I had no clue where she had went and on a occasion I’ll get a comment or email about her and again, I had no idea. So I when I saw this today I decided to post it because I know a lot of you read her like you do me. I was really shocked. It was unexpected news.

  • Moxie

    She is the first beauty blogger I ever really enjoyed the vibes of. She never recommended anything that was ridiculously overpriced because she understood that most if not all of her readers didn’t have that much money to spend but wanted to feel good about themselves regardless.

    Just a thoroughly joyful and bright light.

    I hope she’s at peace now.

  • Suri

    Thank you for sharing this! I thought of her from time to time over the years and would peek into the blog to see if there was an update. I’m sad to hear this. May she RIP.

  • TropicalChrome

    Thank you so much for posting this – I don’t think I’d have seen it otherwise. I am so sorry to hear she passed and my thoughts go out to her friends and family. I adored her blog and completely understood why she had to stop, since I was in the middle of elder care family issues myself. And like other commenters, I’d check on her blog every so often just in case she did come back. She brought a lot of joy to a lot of people; she’ll be missed.

    • Isabella Muse

      It really is sad 🙁 I had assumed she was helping her parents as well and perhaps lost one or both and couldn’t continue on due to grief. I was stricken down when I heard she had passed 🙁

  • Janet Kennedy

    Oh nooo, thank you for sharing. My heart is so sad. I followed her a long time ago. Your post was very respectful.

    • Isabella Muse

      Aw thanks Janet. I struggled about posting it or not but it seemed like a good idea as soo many of her readers were mine as well!

  • KarenFL

    Thank you for sharing! I had also wondered about her. It looks like I am not the only one who would check her page from time to time. I learned so much from her page and definitely from yours! I know videos are the thing now, but I still enjoy reading your page! Thanks for always keeps updated and for your honest opinions!

    • Isabella Muse

      thanks Karen that means a lot! And yup, a few seconds of tiktoks are def the rage at the moment 🙂 but I’m so glad people like you are hear to read some of my posts ;-D I appreciate it. I hope she is resting in peace now!

  • Stephanie Guerrero

    Thank you for posting this. I was wondering about her recently. I am so sorry to hear that she is gone. 🙁

    • Isabella Muse

      of course! I am as well! It was heartbreaking to hear! She was very young!

  • Sandra Olivas

    Thank you so much for posting this. It does give me some closure. She was the first blogger I ever followed, thought of her often and checked her blog from time to time to see if she returned. When she started to follow me on IG, it was my first fan girl moment lol because I loved her blog so much. Prayers for her and her family. May she rest in heavenly peace. Thank you Muse

    • Isabella Muse

      awww that’s so sweet. Of course Sandra. I’m glad it helped. It was really sad news. I hope her family is ok!

  • CL

    Thank you for posting this, as I don’t use Facebook. I literally checked her website every day for several years after she stopped posting, expecting her to come back or someone to close it or take up the site. So sad to hear this, but this is kind of what I expected after all this time. I really appreciated her work.

    • Isabella Muse

      Of course! So many people aren’t really on social much or checking it so I was like let me share this and hopefully it will help bring some closure about where she went to people!

  • Denise

    I’m so sad to hear this news. But thank you for posting this information for years I would check her instagram just to see if there were any updates always hoping she would come back.

  • Laura

    Thank you for the update, Isabella. Much like everyone else, I had the same information and always wondered about her. I hope her friend posts another update.

  • Joyce

    Oh dear God I hope her family is okay. I’ve thought of her often over the years. This is heartbreaking.

  • CatG

    Oh wow. I had wondered from time to time what happened to her. I’m thankful for you sharing but hope it can be confirmed by another source. But yes, may she be at peace.

    • Isabella Muse

      Yeah perhaps her boyfriend? Maybe if he has access to her website he can post an update on there.

  • Nanners

    Thanks for sharing Muse. It gives me some closure albeit a very disheartening one.

  • Melody

    This is terribly shocking. Something always seemed so off about how she just vanished. I just did a search, and you can see that people on multiple websites have been asking about her for years. I loved the vintage ads and commercials she posted from time to time. I also would go back to her blog once a year to see if Gina was back.

    I found your blog after she stopped posting because someone said if you like Nouveau Cheap you will like Musing of a Muse. I’ve been here ever since.

    • Isabella Muse

      aww thanks Melody for being here 🙂 <3! It was weird. I assumed she had to take care of her family and possibly lost someone and that's why she didn't return. Never did I imagine she had passed away. It was so sad to read it!

  • Cindy

    How sad. I too always wondered what happened and would occasionally search the web for updates. Her blog was great. Thanks for sharing this.

  • Dodie

    Wow! I always wondered what happened to her. I loved her blog! I frequently bought the items she recommended. So sad

  • Traci

    Oh wow, that is sad news! She was one of the first beauty bloggers that I followed on social media.

  • Ruth

    Such sad news! I was thinking of her just a few days ago. Periodically I would check around on the internet, hoping for some info. She was a bright spot in my day for many years. Reading Nouveau Cheap was like getting a cheerful encouraging email from a friend. So much good information!
    She was my gateway to makeup and nail polish. Taught me how to do a proper manicure. I believe she led me to you, Muse. Thank you for letting us know. Prayers.

    • Isabella Muse

      aww you’re welcome Ruth! Enjoyed reading your memories of her! <3! I'm glad you're here with me!

  • Susan

    Thank you for sharing. I used to follow her and had wondered why she never returned. Very sad.

  • Shelly

    Thank you so much for sharing – I too checked in from time to time to see if she had returned. So sad to see this news. ❤️

  • Maria E Hernandez

    Thank you for sharing. I followed her blog diligently and she is how I found you. She stopped posting a few years back. On occasion, I would check her blog hoping she’d return. Truly sad to hear.

  • J

    Rest in peace, Gina.
    I’m so very sad to hear this. If I remember correctly, when she stopped posting consistently was the time that I discovered your blog through her. I really appreciate you posting this for many of us long-time and silent readers. Thank you for all that you do for us <3.

    • Isabella Muse

      aww you’re very welcome J! Thank you for being here with me!

  • Eraser

    I followed her blog for ages. Very sorry to hear – may she rest in peace.

  • K A Harris

    I just saw this today. Facebook reminded me it was her b’day, and I saw that someone posted a wish for “Happy Birthday in Heaven.” I was also wondering. Her last post was that her Mom was going into the hospital, so she was stepping away from blogging for a bit. So very sad.

    Thanks for letting us know. <3

    • Isabella Muse

      of course! A lot of her readers were the same as mine. It was very unexpected and sad news 🙁