Adele To Launch A New Beauty Brand Named The Shelbourne Collective
Various news outlets are reporting the Adele will be launching a beauty and lifestyle brand soon called the Shelbourne Collective. There is no official information but apparently the collection with feature body care, fragrances, eyeshadows, and eyeliners as well as jewelry including watches.
I mean, I can’t lie and say I wouldn’t purchase a body and fragrance line that Adele put out. I’d be terribly curious about it to be sure not to mention she’s a master at eyeliner so, I’m gonna need an eyeliner that makes my lines as sharp as the ones on Adele’s eyes.
Adele isn’t the first muscian to enter the world of beauty. She has plenty of competition from Rhianna, Jennifer Lopez, Halsey , Ariana Grande, Harry Styles, Selena Gomez, and many, many more. Out of all of them seems like Selena’s Rare Beauty brand is the one that stands out and hopefully Adele can obtain that cult status when she does launch the Shelbourne Collective. I do wonder at the price as if the collection includes jewelry and watches will it be a more luxury brand? Or a more mid-range one? I also always question if right now is the best time to
Adele recently completed her residency in Vegas and she may be ready for a break and signing on for a lifestyle and beauty brand seems the next step in her journey. I do always question celebs doing beauty or lifestyle brands (look at Leto’s Twentynine Palms! That sunk already due to issues between Leto and management). Also, the economy feels like it doesn’t need another brand but sales do tell a different story with beauty sales apparently remaining strong. But I guess it really does depend which brand and what they are selling! You have to be fresh, unique, and innovative in this industry to make it in my opinion!
Let’s see if the Shelbourne Collective gives us fresh, exciting, and different.