The MotherShip Has Landed As Pat Mcgrath Will Be Sold at Ulta
Mother, is coming! Pat Mcgrath will not be sold at Ulta. Yup, Ulta! Pat Mcgrath Labs has made it official and is joining the Luxury Collections available at Ulta. Select Ulta stores will begin selling Pat Mcgrath bestsellers by the end of this month and will have a full assortment as soon as September online at ulta.com! Yeah, that means points and discounts on Pat Mcgrath! Wahooo!
“We are launching in their luxury concept, 200 doors, which is aligned with our brand positioning. Secondly, it enables us to connect with more customers nationally since we currently have a very selective distribution. It also allows us to target a new profile of customers which are largely Gen Z and suburban.”
According to reports Gen Z has a higher intent to purchase luxury products than other generations so the move to Ulta is in fact a smart one. Not to mention Ulta has been snapping up and collecting luxury brands for a while now as they compete against Sephora.
Some people love that Pat Mcgrath will be sold at Ulta stores and others aren’t particularly pleased about it. But facts are facts, Pat Mcgrath has made an appearance at TJ Maxx and Marshalls as of late so why not Ulta? It’s a perfect opportunity for the brand to get more exposure!
What do you think?