Are Luxury Beauty Sales The New Norm?

Over the course of the last three to five years the beauty industry and community has gone through many, many, many changes. I’ve seen blog focus migrate towards youTube and video tutorials, I’ve seen youTube’s numbers dropped with more focus on Instagram, and as of late even Instagram’s engagement is down with more focus on TikTok (which is absolutely crazy but oddly amusing and addicting).
During this time I’ve also seen the trend of purchasing anything full price was considered absurd as the market was so heavily saturated with releases that were simply not selling out as quickly as they once did. Sales on Urban Decay limited edition collections, Too Faced releases, Bobbi Brown, and more have been very, very common. We are completely conditioned to not pay full price on any release because we know within a week maybe two we’ll see items on sale for 20 to 25% off and even 50% off if we bide our time well enough.
I’ve been privy to the world of luxury fashion and accessories dramatically falling. Even those with disposable income won’t pay full price for technology, couture, etc….
But one of the newest norms I’ve noticed since around December is luxury makeup and beauty sales.



