
It Cosmetics has three, new It Brushes for Ulta Gemstone Brush Therapy Duo Sets that includes a full-size brush along with a healing Gemstone Bracelet.
Each Gemstone Brush is paired with a rose quartz, amethyst, or jade bracelet. I can’t say for sure or not but I don’t think the handles of the brushes are made from gemstones. Looks like the bracelet only is. The brushes do have a gemstone look though. As always the bristles are cruelty-free.
I have to admit this makes little to no sense at all. I don’t understand what the healing properties of gemstones have to do with applying your makeup. It’s just really far out there and a little strange for me to see a gemstone bracelet paired up with a brush. Maybe I’m missing the point but to me it’s another try to hard collection that misses the mark completely! That being said, I’m actually not a strong believer in gemstone therapy either. My mom swears her amethyst bracelet she wears helps with arthritis but I’m not completely convinced. It just seems a placebo to me. No offense to anyone who does believe they have healing properties.
I’m on a rant sorry. I just feel like some of these collections and products that brands have been releasing lately are trying a little too hard. It feels like they create a lot of this stuff so that people will Instagram it and they’ll get views/sales from that. Shrug! That’s my theory.
Anyway, each set is $35 and there three different brushes to choose from:
- Rose Quartz Foundation Brush and Bracelet (gemstone known for its loving and soothing properties)
- Amethyst Angled Blush/Bronzer Brush (gemstone known for its spiritual and peaceful properties)
- Jade Powder Brush (gemstone known for its harmonizing and healing properties)
It Cosmetics Gemstone Brush Therapy Duo Collection is available now.
What do you think of these brushes?
Where to buy
Ulta
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