Rimmel Lasting Finish 25HR Breathable Foundation ($6.99) is a new lightweight foundation that launched in the UK earlier last year and is now making its way to the US for Spring 2018. I’m pretty excited to see all these new lightweight, fluid drugstore foundations that are launching! I really liked Almay Best Blend Forever Makeup and so far, Rimmel Lasting Finish Breathable Foundation is turning into a hit for me as well. This is saying something as I am a snob when it comes to foundation and concealers as I’m of the utter belief they are both splurge items.
I’ve always been a less is more kind of girl with foundation. I really like fluid ones since they tend to offer sheerer coverage that’s very lightweight and natural looking. I also tend to navigate towards foundations that aren’t terribly pigmented as I already have fairly good skin and only need coverage that will ease dullness and brighten my skin up while evening out my tone versus one that’s pigmented to hide redness, blemishes, or other imperfections.
I do think Rimmel’s 25 hour wear claim is ridiculous. I don’t think there’s every been a case where I needed to wear my makeup for 25 straight hours even during long travel or late nights that seems absolutely unnecessary. Not to mention, it doesn’t last that long anyway so, even if I wanted it to last that long it won’t. Come on guys, it’s 2018, let’s get off the long-wearing train. All aboard the reality express! I’d be more inclined to purchased if they promised that my foundation will last me for at least eight hours. I’m actually cool with that. 8 hours is plenty.
None the less, rant aside about the “alleged” long wear let’s chat formula.
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