Maybelline the 24K Nudes Eyeshadow Palette ($11.99) is a new, permanent 12 shade eyeshadow palette that launched with the Maybelline Spring 2017 Collection. This is the 5th edition of larger eyeshadow palettes that Maybelline launched which all started with the introduction of the The Nudes Eyeshadow Palette as well as others like The Blushed Nudes, Rock Nudes, etc….
These were created after the success of larger nude palettes from brands like Too Faced and Urban Decay. I think Maybelline wanted to corner a market of the drugstore eyeshadow palette that wasn’t quite there with a launch of a larger palette. Now brands like NYX had already done larger nude, natural palettes but more mainstream brands like Maybelline, Revlon, etc…hadn’t quite reached a larger palette launch until the original Maybelline Nudes Eyeshadow Palette came along. I know I was excited to see Maybelline doing a Urban Decay Naked-like palette.
Sadly, many of the palettes have been duds with drier and difficult to blend shades.
But I’m a sucker so, of course, I’ve tried most of them and even though I’ve been plenty burned I still decided to haul the Maybelline the 24K Nudes Eyeshadow Palette.
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