Too Faced Goes Kawaii Cute for Fall 2016
Update: Too Faced Fall 2016 launches today at toofaced.com.
Jerrod Blandino, Too Faced’s co-founder, is one of the makeup and beauty accounts I recently recommended you follow on Instagram. He’s already leaking Too Faced Fall 2016 info so there you go, reason enough for a follow right? 🙂
As you know already, Korean makeup and beauty are trending hard in the US. I have hope it isn’t a passing trend but a lasting one like contouring and highlighting which doesn’t want to go away like evers.
I mention this because it feels like the Too Faced Fall 2016 actually has a kawaii vibe going on which is more Japanese than Korean so, perhaps, we’ll see some Japanese influence for Fall 2016. Kawaii or cute is not only a marketing tool in Japan but also a prominent part of the culture. It’s something that has infiltrated every aspect of Japanese culture including clothes, food, even signs on the street. I do think in regards to makeup and beauty, Korea does have a more cuter aspect to some of their brands but the kawaii culture itself brings to mind my love of Japan.
Some of that trickles into the new Too Faced Totally Cute Palette and Too Faced Sketch Marker Liquid Art Eyeliners releasing in June as an early Fall 2016 launch.
Take a look!