The Sephora Jem and The Holograms Truly Outrageous Eyeshadow Palette ($39) is a new, limited edition eyeshadow palette that contains 24 vibrant shades of eyeshadow that Sephora says are “inspired by the live action move with nods to the original cartoon”.
Hmm!
I have to admit the Sephora Jem and The Holograms Truly Outrageous Eyeshadow Palette and really the entire Sephora Hem and the Holograms Makeup Collection excited me. I don’t wear bright shades of eyeshadow as much as I used to but I am a huge fan of Jem. It’s a cartoon I recall watching growing up and later in life I had the pleasure of purchasing the DVDs and rewatching the entire series. Like many of you I owned the dolls, accessories, etc…and even wanted to be Jem when I grew up (I also wanted to be Cheetara but that’s a story for another day).
As with many things in life what’s old is new again. The Jem and the Holograms movie premieres on October 23rd much to the horror of fans like myself as we haven’t yet seen it but already after watching the trailer many of us are thinking how truly un-outrageous it looks. Childhood ruined. I’m not going to say every cartoon come move has been a crash and burn but I’d say 99% of them have been and sadly the new Jem film appears to be part of that downward spiral. But who knows, maybe it’ll surprise us and you can dub me an old whiny skeptic.
On that note, of course, they’ll be plenty of merchandise to go along with the film’s release but, wait…actually no there isn’t. I can’t say I’ve walked into Target, Walmart, or drugstores and have had Jem’s image splashed across mugs, t-shirts, band aids, and shower gels (wink, wink, nudge, nudge Star Wars). So really it seems like the only merchandise I’ve seen promoting the movie is, in fact, this makeup collection from Sephora.
Sephora has a bit of a hit or miss makeup collection that’s evolved over the years. There are so many makeup and even skincare products I’ve tried and loved from Sephora. And there are so many I’ve disliked as well. It really depends. A good deal of their makeup collection is quite good and many of the collections they’ve done or collaborated with over the years such as the Hello Kitty Makeup Collection, the Disney Makeup Collection, Sephora’s collaboration with Tokidoki, and even Kat Von D’s own collection has been quite good. The Sephora Divergent Collection which included a selection of makeup inspired by the Divergent film and books was quite well done. I also think Sephora excels at creating excellent Pantone Color of the Year Collections. Many of these collections and collaborations have been either great or good in my opinion so the fact Sephora was taking on a Jem Makeup Collection, well, for me, it was a given they’d likely do a great job with it.
Or not.
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