Beloved affordable fashion retailer, Shein, is being sued by H&M for copyright infringement. One questions how Shein hasn’t be sued already a dozen times over for copycat designs but hey, I guess it took H&M to do the dirty deed. H&M is accusing Shein of copying its designs in this lawsuit and is seeking unspecified damages and an injunction to stop Shein from infringing on its copyright and trademarks. I’m not sure which designs are in question and they are only listed as “sweaters and swimwear”. I always feel like H&M, New York and Co, etc…all seem to have the same designs but H&M isn’t having any of it with Shein.
“We believe that Shein in multiple cases has infringed on our designs and have therefore filed this lawsuit. As it is still an ongoing case, we choose not to comment further,” the brand is quoted as saying. The case has been ongoing since last Fall and the next hearing is coming up on July 31st.
“The brand has made billions by creating a secretive algorithm that astonishingly determines nascent fashion trends – and by coupling it with a corporate structure, including production and fulfillment schemes, that are perfectly executed to grease the wheels of the algorithm, including its unsavory and illegal aspects,” claimed artists Krista Perry, Larissa Martinez, and Jay Baron.
In a statement made to the The Independent, a spokesperson for Shein said: “SHEIN takes all claims of infringement seriously, and we take swift action when complaints are raised by valid IP rights holders. We will vigorously defend ourselves against this lawsuit and any claims that are without merit.”
This brings to mind a lot of fragrance dupes I see popping up. Dossier, Oakcha, etc…I was thinking to myself the other day how do they get away with duplicating such expensive, luxury perfumes and no one sues them for it?
I’ll bring you the latest news on the H&M and Shein Lawsuit as it progresses!
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