I was creeping all over Maxky’s Tiktoks about a week or so ago. Like you know, weird stalking the comments type stuff (don’t even sit and judge because you know the comments are where all the insanity happens). And someone said and I quote, “Too bad he’s too old”. Now wait one damn minute that boy is 30. If he’s old WTF am I? I’m not an auntie anymore, not even grandma, apparently I’ve graduated to great grandmother according to Generation Z and A.

But what’s REALLY sending me is my comments on Pinterest lately. You may or may not know but I keep a little album of beauty bytes over on Pinterest. I’ve posted new beauty a plenty but also, I tend to post really older stuff as well. I think people appreciate seeing some of the older items that launched several years ago like Maybelline Color Tattoos and other old drugstore beauty launches as well as old MAC Color stories from the days MAC was doing so many great launches.

But the comments are so not it….! I literally got all these kids on there asking, “Is this real?” “That’s not real right?” “Is this AI?” Am I THAT OLD that people don’t remember certain beauty launches? One of the most popular posts is the old Sol de Janeiro Lip Balms. DUDE…! DUDE….! Those balms aren’t even that OLD a release. Sol de Janeiro launched those Brazilian Kiss Tinted Cupuaçu Lip Butters launched around 2020 or something. And of course, we all know the ten years old love their Sol de Janeiro so, they are losing their mind that Sol de Janeiro had lip balms. BUT ALSO, they are not believing they were real and AI somehow created an image of them.

And it’s not even Pinterest. I see a lot of this across social media lately. I feel at least twenty years older than I actually am after reading some of the comments. What makes you feel old in the beauty industry? Do share!

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In 2022, E.L.F. raised their prices with fair warning to their customers. It was a nice gesture on their part to take to social media (as well as via e-mail) and say hey, listen, grab your favs now because prices are going up. Well, here we are again. E.L.C. Cosmetics broke the news yesterday that prices are going up again as of August 1st.

Starting August 1st prices will be raised by $1. 75% of the current offerings are still $10 and under however, in a post on Instagram they shared that inflation and tariffs were hitting them hard but they were doing their best to keep quality high and prices as affordable as they can be. They also shared they’ll be keeping an eye on the tariff situation which to me means very little as once prices go up it’s rare they go back down.

E.L.F. joins a number of other brands who have increased prices as of lately due to the new tariff policy. Even Walmart announced that their prices would be adjusted depending the tariff rate increased. E.L.F. also announced news that they’d be purchasing Rhode for 1 Billion this week and I’m unsure if also, announcing price changes after such a big deal was shared is the way to go. But who am I to say?

This is our new normal in the beauty world. Not to mention paying more for less as well as formulas changing and not for the better. E.L.F. still remains a fairly affordable brand but we can only agree it’s not longer the dollar brand we grew up with. Long gone are the days where you could buy blush, eyeshadow, and more for a mere buck from E.L.F. I’m sure we’ll all miss those days.

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E.L.F. Cosmetics is turning into the new Estee Lauder and Lancome with purchases of beauty brands left and right. Currently, E.L.F Cosmetics owns Keys Soulcare, Well People and NATURIUM and will be adding one major player to their portfolio this month to the tune of 1 billion dollars.

That’s right, E.L.F. Cosmetics is purchasing Haily Bieber’s skincare brand for 1 billion dollars. E.L.F. made the official announcement yesterday and just days before there was news that Rhode was coming to Sephora shortly. This is E.L.F.’s biggest investment to date. The deal is comprised of $800 million in cash and stock with an addtional $200 million payout based on Rhode’s performance over the next three years. The deal will close in the second quarter or could happen as soon as later this year. E.L.F.’s stocks soared after the announcement and are up 11% today.

Rhode in it’s infancy but in three years time they are doing $212 million in net sales. They may not seem a lot but keep in mind Rhode’s catalog is very, very small. They have around nine to ten products most of which are skincare. I imagine they’ll expand further into color cosmetics once this deal is inked.

“From day one, my vision for rhode has been to make essential skin care and hybrid makeup you can use every day,” said Bieber. “Just three years into this journey, our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally.”

I happen to be a very big fan of Rhode and I’ll readily admit this news makes me nervous. Formulas change, prices change, a lot changes when someone like E.L.F. steps in. I imagine Hailey will stay out with the brand for a while but at some point she’ll step down and the brand will likely head into a completely different direction. Speaking of price changes E.L.F. is set to raise their prices soon so stock up on your favs while you can.

How do we feel about Rhode Beauty being sold to E.L.F. Cosmetics? Share your thoughts!

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Wakey, wakey! It’s Monday! Time to rise, shine, and be productive! Today we should probably discuss the lack of SPF in lip products or the fact we don’t have a lot of SPF lip products. It’s like we think about it a lot but our lips are just as vulnerable as the skin on our faces when it comes to being out in the sun. Exposure to the sun can increase premature aging that’s why protecting them is super important.

I always find SPF in lip balms, glosses, and lipsticks lacking. We either get a really dose of SPF 15, we don’t get it at all, or we get a formula that’s waxy and uncomfortable to wear. Prequel Lip Visor Sunscreen Broad Spectrum SPF 30 PA++++ is a new lip balm that not only seals in moisture and hydrates but also, protects the delicate skin of your lips with a SPF 30. This apparently has the consistency of a gloss and adds shine and even color if you purchase the rose shade. But does it taste like SPF? I totally know what you mean! I always find lips products with SPF have a funky flavor but this is flavored with mint for a refreshing scent and flavor.

I haven’t tried it yet but it was making the rounds on Tiktok and I got curious enough to purchase a tube. I’ll let you know what I think! But if you’ve been searching for an lip product with a high level of SPF maybe Prequel Lip Visor Sunscreen Broad Spectrum SPF 30 PA++++ will fit the bill!

How do you protect your lips?

Where to buy

Prequel

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I miss the Super Shock Shadows days of old. Remember when Colourpop would drop some new collection and they’d have a three or foursome of new Color Shock Eyeshadows with the launch? I miss those days! I didn’t realize I’d miss them till they were gone. Don’t get me wrong their pressed shadows are divine but I really do love the Super Shock formula. It feels like they’re sort of phasing them out lately. If you’re a fan of the formula now is a good time to haul as they’re all 50% off ($3.50 each) on the Colourpop website for a limited time.

Enjoy!

Where to buy

Colourpop

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