March 4, 2021

E.L.F. x Chipotle Drops On March 9th

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That’s right! You read the title correctly! There’s an E.L.F. x Chipotle Makeup Collection dropping March 9th for Beauty Squad Loyalty Members on E.L.F. Cosmetics website (anyone can join, it’s free).

This takes Taco Tuesday to the next level!

The collection includes an E.L.F. x Chipotle Eyeshadow Palette ($16) that includes 12 eyeshadow shades inspired by the ingredients on the Chipotle line. Does this mean they’ll be shades named Pico and Lime Rice? Someone has to ask these questions might as well be me! There’s also a Make It Hot Lipgloss ($8) which is a hot lip plumpking gloss that contains Vitamin E and Coconut Oil and finally an Extra Guac Face Sponge Set for $10 and includes an avocado shaped sponge with angled and rounded sided as well as a mini avo pit sponge for harder to reach areas! Have we even lived if we don’t own an avo shaped face sponge? I think not!

There’s even a Makeup Bag ($18) designed to look just like Chipotle�s bag of chips!

Chipotle is hitting these collogrations hard lately. First Shawn Mendes not E.L.F. Cosmetics! Who’s next?

I know I’m feeling all those gorgeous greens and browns in this palette! And I’m hoping they actually name them because that would just make this collection so much more funny!

E.L.F. x Chipotle is served up fresh on March 9th!

Are you grabbing it?

Where to buy

E.L.F.

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March 4, 2021

Hurry Hurry MAC Black Cherry Is Back In Stock and Available at Ulta

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Hurry over to ulta.com as the MAC Black Cherry Collection is back in stock! You may have heard me rant on Instagram about the MAC Black Cherry Blushes selling out in less than an hour the day before! Thankfully Ulta now has them available but hurry as who knows how long they’ll be around!

Enjoy!

Where to buy

Ulta

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March 3, 2021

Kat Von D Beauty Rebranded As KVD Beauty Tattoo-Inspired Vegan Beauty

Kat Von D Beauty has officially their rebranding to KVD Beauty Tattoo-Inspired Vegan Beauty! As you know Kat Von D stepped down at the start of 2020 and relinquishing control to Kendo. Some fans were shocked, others weren’t surprised at all. It’s debating and a bit controversial if the real reason she stepped down was due to being cancelled due to issues in her past that we’ve all discussed to death. many will agree her stance on certain topics made it difficult for her brand to thrive.

According to Kat though she was stepping away in order to focus on being a mother to her than one-year-old son as well as continuing to develop her shoe line and work on her musical career.

I haven’t seen sales numbers but judging from the things we have seen her brand doesn’t exactly appear to be selling well. I find it interesting they do a launch and within two to three weeks the product is on sale immediately. It’s was very strange but also, in someways, we’ve seen this a lot from a variety of brands lately as the market is so heavily saturated with product.

The new rebranding is misleading as on Instagram they made an official announcement with a new gold and black design and emblem which makes an appearance on the website but all the packaging on products remains pretty much the same aside from the fact the emblems now read KVD Vegan Beauty and not Kat Von D Beauty. All this rebranding apparently all stems parts of the website but isn’t reflected in the packaging. For a second there I was convinced she was going to have some sort of black Bobbi Brown-like looking compacts. I guess we’ll have to see if this emblem they flashed on Instagram will somehow get worked into future releases and launches.

I think the real question is will people buy? The brand has a solid fan base but can they gain new followers?

What do you think of the Kat Von D rebranding?

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