With modeling gigs like Burberry under her belt is it any wonder that Emma Watson is the new face of Lancome?
Beauty Packaging reports that Emma will be the latest ambassador, spokeswomen for Lancome Paris. Interesting as Emma has to be the youngest actress to take on the position thus far and an obviously great marketing strategy by Lancome to gain a younger market interest.
Emma is quoted as saying she’s very excited and can’t wait to shoot but also confesses she doesn’t wear much makeup but loves Lancome products particularly their mascara. At least she’s honest because indeed Emma looks flawless without the use of heavy makeup in my humblest.
What do you think of Emma Watson as the new Face of Lancome?
Would it make the brand more appealing to you?
Do you like the idea of her in new ads that will pop up soon?
I’m torn myself. Lancome has some great products although I don’t count myself a hardcore fan and absolutely do believe that the brand is universally known as a more “mature” makeup line due to its collections, skincare, and packaging so the idea of Emma taking all this on will just age her a little more as Lancome, I doubt, will create anything fresh, fun, and fabulous just because Emma is on board.
However, I also think Emma is very classic in both her beauty, intelligence, and just generally how she holds herself so perhaps Lancome is a perfect fit for someone who has an ageless personality although she most definitely has the looks of a lovely young women even if her personality is on a more mature level.
What do you think?