It’s a weird thing with makeup as sometimes you get SO excited about the launch of a new palette from your favorite brands you fail to remind yourself how much you loved something they introduced in the past and how much you enjoyed the formula.
Lately, I’ve been questioning whether some of my favorite makeup formulas are possibly changing!
If I take a moment to actually breath through my excitement at the aspect of something new I can open my eyes a bit better and see that maybe, just maybe, formulas have changed over the years and aren’t quite what I know or expect from my favorite brands.
So are your favorite makeup formulas changing?
I think when you discuss formula changes two of the brands that come into play first are Urban Decay and Too Faced. Urban Decay has really come full force with the introduction of an eyeshadow palette at least two to three times a year. At first we’d see one seasonal eyeshadow palette and in most cases it was an exciting one for example, the Alice in Wonderland Book of Shadows or the Oz Palettes.
Obviously, like many brands, Urban Decay is looking to make money and what better way to do so than to cash in on a rabid fan base hungry for more, more, more. The problem with more is you fall in the art of repetitiveness. Colors become the same and there’s oh so much you can do with an eyeshadow to make it different or unique in formula when you already in fact have one of the best formulas on the market.
Vice is a good example of how Urban Decay changed a little as is the addition of the Shadow Box. The latest Vice Palette as well as the Shadow Box have a formula that isn’t QUITE Urban Decay-like. It’s not bad in most cases but it’s also not what we know and love from the brand.
Tarte is also guilty of this many times with the Amazonian Blushes they include in their newer face palettes as the formula isn’t QUITE like the individual, full size Amazonian Blushes.
There’s any number of faults like this across a variety of brands and I’m seeing it more and more and more lately. I do wonder if it is a case of brands wanting to offer us more at an affordable price but also forsaking the formula to give it to us.
What are some of your experiences lately where a new palette hasn’t quite lived up to your expectations?