Walgreens Is Improving Their Beauty & Makeup Game In a Big Way!

So, earlier this year, much to everyone’s outrage, drugstore.com and beauty.com closed their doors. Walgreens brought drugstore.com about 4 years or so ago and people are currently scratching there heads why they’d buy something for a huge chunk of cash only to close it within a few short years. Call it grand marketing, call it insanity, but I think Walgreens goal was somehow to gain the drugstore.com’s loyal customer base.

Customers flocked to drugstore.com because not only their mainstream offerings were fairly priced but also because more obscure brands like Thayers was offered there.

Now a days, it seems like Walgreens hopes to garner your interest, money, and also your cult following by offering the same brands that drugstore.com once did! How are they doing this? Well, your favorite brands like Soap & Glory have massive displays in store. If you step into a Walgreens store you might notice more beauty than every before and you might also notice displays are well lit and very modern. Not to mention Walgreens new Beauty Enthusiast Rewards program gets you a good deal of perks. Funny, as I was recently complaining about the lack of rewards versus the amount of money I send at Walgreens and suddenly they launch a really awesome beauty rewards program. I recently spend around $100 and I got back $20! I’ve been a Walgreens regular rewards member for a while and at best I earned about $5 in rewards the entire year or more I was apart of the program. They launch the beauty one and already I earned $20 bucks! Finally!

Did I mention prestigious beauty?

Walgreens has that.

Recently, I spotted a display of Philosophy mini fragrances at Walgreens. I’m wondering if 3-in-1 Shower Gels are soon to follow? Oh and by the way, how about Armani Si? Yup! I spotted a Armani Gift Set with Armani Si and other Armani fragrances in a very pretty white and gold box for $59. Hmmm…!

I’m curious what else Walgreens has in store for us in the coming year.

I was the first person to say that drugstore.com couldn’t be replaced but Walgreens seems to be gaining my attention quickly.

What sorts of awesomeness have you discovered recently at Walgreens?

Do share!