June 13, 2016
Maybelline Color Sensational The Loaded Bolds Lipstick ($7.49 or Buy 1, Get 1 50% at Ulta) is a new richly pigmented permanent Maybelline Color Sensational Lipstick Collection that launched for Summer 2016 in 20 shades.
The Loaded Bolds Lipstick range is made of some interesting shades for a drugstore lipstick collection with unconventional colors such as blue, black, and even white that budget brands like Maybelline hasn’t released in the past. I think this launch is very interesting for Maybelline. The brand seems to be currently embracing a lot of new, pigmented options in the makeup world and completely changing what we know from them. Much of what they are doing is also right on trend with mid and high end brands which is cause for a little bit of surprise since drugstores tend to catch up with trends a little after bigger brands. In some cases, Maybelline is even paving the way for these trends with higher end brands following after them. It’s a very interesting evolution for drugstore makeup.
A majority of these shades are a surprising release for Summer 2016 as many seem like ideal Fall shades. There are a good deal of bold, rich wines and reds as well as more fashion forward shades that are popular at the moment like creamy mauve-y pinks. And of course, alternative shades like blue, purple, black, and white as mentioned above. For me, this felt more like Fall 2016 Lipstick Collection!
