One of the trends in the makeup world at the moment is brand’s that do their own swatches. Tarte likes to take to youTube and swatch their new collections with a bit of music in the background, Colourpop posts images of all of their swatch collections on light, medium, and dark skin tones, and a slew of other brand’s are also take to showcasing their own swatches across social media outlets such as Instagram, Snapchat, Twitter, and more!
This can helpful in some cases. I know I’m not the best photographer in the world and I realize how difficult it is to get true to life swatches that represent a shade well. Brand’s utilize professional photographers to take their photos which means you might just be getting a better swatch from them than you ever could from me. Mind you, I am not talking about promo images as we all know how grossly wrong those are!
But personally, I think you can get some of the best swatches of your life from many, many makeup blogs out there (my own excluded since as I said I’m not really the best photographer in the world).
I decided to write this post though because I laughed recently when I came across Lancome Juicy Shaker swatches and it quickly made me realize how much I appreciate some of my favorite blogs for their swatches.
What do you think?
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