July 14, 2011

Maybelline Instant Age Rewind Eraser Dark Circle Concealer Review, Swatches, Photos

Anyone try the new Maybelline Instant Age Rewind Eraser Dark Circle Concealer yet?

This one had me intrigued even though my gut instinct is to turn tail and run in the opposite direction whenever I see new drugstore concealers, I’m of the mentality that concealer is a splurge item.

Supposedly this one will erase dark circles and diminish puffiness. I’m having my love, hate relationship with it at the moment.

Check it!

A new concealer from Maybelline to conceal under eyes and treat them by diminishing the signs of puffiness and fatigue.

This comes in a plastic tube with an attached puff for application. It’s a concealer that you can swipe on without every having to touch it. I like the packaging alot, I find the puff a interesting way to apply concealer as you’d think it would give you that airbrushed appearance. The puff is a soft little fluffy piece of dense cotton-like fiber which you can saturated with the concealer by twisting.

Application is a simple affair of twisting color onto the puff and swiping on with a little finger blending to get things blended out. It does to some extent give a very nice finish but proper blending with a finger is necessary to get a more polished look. The formula thin with a medium pigmentation that did a decent job of concealing my woes such as fine lines, darkness, puffiness, and fatigue. There isn’t any question about the formula, I thought it was good, not great, not bad, but just good. It didn’t settle into fine lines, it had a hydrating feel, and enough color pay off to conceal my problem areas, basically all the things I look for in a good concealer.

The product comes in a few shades selections as well as a yellow based neutralizer for concealing really dark circles (to be used in conjunction with the concealer for total coverage) as well as a brightener with a pink base that you can use to highlight certain areas around your eyes. I had purchased the neutralizer as well as the light shade of concealer. The colors look very beige in the tube but be warned they do run a tad lighter than what your eyes are seeing at first glance. In my case the light was too light and the medium was too dark but the neutralizer seemed to be perfect…shrug…colors are a bit of a toss up and disappointing if you can’t get your shade down. To make things work I simply use a bit of the neutralizer to brighten up my eye area and a tiny bit of the medium concealer…this seems to keep the medium from making my eyes look too tired due to the heavier beige in the shade (the shade swatched is the light and neutralizer).

I wanna say I like this alot and it’s a great bargain, yada, yada…but the formula is a tad too thin for my liking. I prefer a creamier more moisturizing concealer. I think if I get a good eight hours of sleep and I wake up with already great looking eyes I can easily use this but for days I’m working on less sleep and my eyes are looking tired with dark circles, well, I feel like I need something better. Younger eyes can appreciate this formula or even those with old, crepey skin as the thinner formula is ideal for such an eye type.

Those of us somewhere in the middle who might have dryness, some puffiness, and darkness that like a creamier concealer might not really love this so much. In my experience it did not treat puffiness but only concealed it.

Another issue is the puff which can’t be removed. Maybelline says it’s treated with a anti-microbial to keep bacteria at bay but the fact of the matter is it gets grungy looking really fast and I’m not sure you want to “trust” that It’ll be ok to use daily particularly if you have sensitive eyes.

  • Those with younger, smoother eyes who can benefit from a thinner formula.
  • Those with crepey, aging eyes who need a lighter concealer that won’t tug and blends easily.
  • Those looking for a concealer that’s thinner, blends easily, and wears long.

  • Those who are conscious of bacteria or anal about germs (the puff makes me cringe).
  • Those who do not want to second guess their shade (I had issues getting my color right and having to worry about mixing to get it to match, etc…as far as I’m concerned I shouldn’t have to mix shades to get my color correct).

I don’t love Maybelline Instant Age Rewind Eraser but I don’t hate it either. It wears quite long, brightens my eyes up well when used in conjunction with the neutralizer and blends out easily without creeping into fine lines however it has a few quirks that might turn people off.

I probably wouldn’t personally pay full price for it (even though I did…for the sake of the blog haha) but if there was a BOGO offer of some sort I’d probably recommend checking it out as it might just surprise you!

Anyone try it?


Do share!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Stephanie

    I tried this at Walgreens where they had little testers of the colors, and it looked pretty nice. I think I’ll have to pick one up for myself. Thanks for your review!

    • the Muse

      Aw wish mine did Stephanie! I had to kinda sit and guess and return the light for the medium…! my pleasure ;D!

  • eight

    I’d like to try this but the puff also makes me cringe. Why did they have to make it like that? 🙁

    • Mia

      eight- I bought this and you can pull the puff thing off. I did it with the foundation. I still didn’t like both though :\

  • sara

    Don’t think this will beat my tarte maracuja concealer.. I absolutley hate applicators attatched to products…what’s wrong with a plain squeeze tube?looks like I’ll pass on this one:)

    • the Muse

      sara I’m still feeling mixed about maracuja concealer..did you think it was too thick?

      • Majick

        less is more with the maracuja. It’s so thick that it’s almost hard to squeeze out. I put a little on the back of my hand and rub my finger around to warm it up and then pat onto the undereye area. Also I pat a few times with my beauty blender sponge and let it set. I really like it.

        • the Muse

          I’m still having a love/hate with it majick…feels like greasepaint for halloween to me :-/

  • TK

    I use the neutralizer on top of my skin79 gold label BB cream and it is working out really well for me! Once I set it with rice powder it stays on all day! I actually like this concealer. I won’t say its perfect but it works for me. I just get totally freaked out by the puff because it looks icky (like you mentioned)…and I haven’t even used it for very long…I just look at it thinking, “I have to clean you.”

  • addie

    they had little testers in the store. i swatched the colors and they all seem pretty pink undertone. but he neutralizer seemed like it had a good yellow undertone. i also saw that the concealer wasn’t creamy enough, i don’t think its worth the money

  • Anita

    I got mine for a while now and its already smelling really gross but i can’t remove it for cleaning 🙁

    • the Muse

      oh nooo anita. So far so good on smell but it is getting grungy here..:-/ Did you like the formula?

  • Majick

    The applicator on this (along with your review) makes it a no go for me. Heck, I get a little skeeved reusing the brush on YSL Touche Eclat. Actually I haven’t purchased YSL TE in a while since there are so many other good products to play with

  • Rita

    How does this concealer compare to the Maybelline Eraser Foundation? I remember trying the Eraser foundation before and found that it was really sheer. I wonder if Maybelline just used the same formula and repackaged it under a different name!

  • sara

    Hey Muse…..I have found it’s best applied with fingers, allowing the product to warm up a bit. This makes blending easier. I have dry skin and found it necessary to moisturize before hand. Also the smallest amount is needed for eyes(although I don’t suffer from dark circles). I mainly use this for blemishes and hyper pigmentation. I find pressing and rolling with index finger gives me the most natural look. But applying too much will result in cakiness( if that’s a word) 🙂 Hope this helps!

  • skarvika

    This has Haloxyl, so it’s going to do something for your eyes, you have to just keep at it. I am not a fan of d/s makeup, but I want to try this!

  • Stephanie

    I just bought this product tonight for the first time and I have to say “wow”!I work for a very large cosmetic company and we do not have anything close to the results I saw with this. I find it to cover well and it stays in place without a matte finish which I do not like.I applied it to one eye only a few hours ago and there is a huge difference! Very happy with this product and it is a fraction of the price of the products I sell on a daily basis! As far as hygiene, I am going to take my chances and spray a paper towel with alcohol and gently wipe it. We clean testers such as lipstick, liners,and brushes etc daily and it does the trick!

  • Melissa

    Since I was still heartbroken over the discontinuation of the Dream Mousse Concealer (as I know you are too), I figured I should give this a try. I’m actually not horrified by it, which I thought I would be. Usually my dark circles require, as you said, a much creamier, thicker concealer. This has actually been doing the job quite well. I do, however, agree that the applicator needs a little assistance to get the job done. I’ve been using my original Bare Escentuals concealer brush circa 2004, AKA before they revamped the brush and started making them with cheaper, stiffer bristles, and it gives this concealer a nice, flawless finish. We’ll see how I’m liking it after my 2 week trial period, which is how long it takes my dark circles to become privy to the fact that I’m trying to hide them and somehow become immune to the product lol.

    • the Muse

      lol melissa I hear you on becoming immune to concealer that happens to me! Glad to hear you’re liking this, it’s not dream mousse great but it’s ok, decent enough ;D

      • Melissa

        I’m still considering ponying up the cash for the Bobbi Brown concealer palette you speak so highly of. Worth the splurge?

    • the Muse

      taylor it’s for under eyes so you might wanna get a concealer for blemishes and scarring rather to use a thinner concealer like this for such areas. Hope this helps!

  • Kathy M

    I actually like this product, but I don’t like at all how the top literally screws all the way up and gets so extended. Mine didn’t last very long. No one else has mentioned this – perhaps I got a defective bottle?

  • Missy

    That is MY problem with this product. I can’t figure out how to get the product out….the first couple of weeks, no problem. After that, though, the ‘clicker’ sound on the top ceases to work and the top just gets more and more extended…It is really weird. My first bottle I kept twisting hoping to see some product on the puff when suddenly the lid had disconnected from the bottom. I tried to put it back on but noticed that there were cracks in the lid. I had to throw it out. BUT…..I bought some more because the texture is wonderful and the product stays put where I put it. I love the product but not the dispenser. I thought about breaking the bottle and getting the product out and into one of my spare travel sample containers.

  • Michelle

    I just bought this concealer yesterday, and I’m nevous to try it. I’ll be doing a review on it soon. Check out my blog sometime!

  • Kiki

    I can’t remember the last time I bought d/s MU outside of nail polish. I was out with a very good gf at the Ulta sale this week and she runs a Branded MU Store. She’d shared she’s heard very good things on this. So with that, my % off, I bought it. I finally got to try it today and it went over Argon Oil that hadn’t had time to soak in yet. I really liked it. I’m in skincare treatments so I have red blotchiness that I use a skincares of her store to cover first, then foundation. This concealor did the job that the pricey skincares would of done and I was then able to just lightly dust the skincares over all areas to set this concealor. Then I went into foundation and the rest of my face. My eyes didn’t de- puff. It was odd I noticed that around 6pm as I’d yet to read up on this product. I was hydrated under my eyes all day long. Easily up to about 8/9pm. I would of been tapping moisturizer under my eyes by 5ish. So this did impress me. I usually don’t get impressed, rarely immediately, and don’t have time to post to the bloggers that support my reading up on a product. This experience was that good for me. Now to find out there’s Haloxyl in it I will look for anything over time. I have the crepiness everywhere, hahaha. I’m good with it’s delivery system. ………….Let me take this moment to THANKYOU Muse. You’ve become invaluable to my readings and research!

  • Mandy

    I know this is an old thread but I really wanted to ask, on NC45 skin tone which shade would be the best? medium or honey? and would the brightner be too much of a white cast? Sorry I know this is an old thread! Didn’t know where else to ask this! Thanks Muse!

    • irene

      hi mandy! on nc45 skin, i think the honey shade would do just fine! the brightener has a pink undertone, rather than a white/yellow one, so i think if you were going to use the brightener just for that – brightening – it would work for you! the brightener also has a pearly glow to it, so it’s nice as a quick&dirty highlight on the tops of your cheeks! if you have serious dark circles, i would recommend using the neutralizer before the concealer to offset the discoloration! 🙂 hope this helps you xoxo

  • Mandy

    Thanks Irene! I just saw the neutralizer actually! I have a yellow undertone and the honey shade looks a bit pink? or it is just me? I was going to use the neutralizer as a highlight since it looks more yellow, what do you think?

    Thanks again for your reply! Appreciate it! =)

  • Elsa Ghebremariam

    I bought Instant Age Rewind but when I opened the top broke, and I went to the store they refused to exchange. It is so bad I spent $15 dollars and I can’t even use it so they told me to send you an e-mail for exchange. I don’t understand but I just follow their orders.

    Thanks in advance,

    Elsa G.

  • Beth Wells

    I have tried the neutralizer and the brightener, and they work well for me on my getting-to-be-crepy eyes. I am fair, so the concealing is okay. My problem with this product is that the darn things break after I’ve used them a few times. I’ve bought two in each of those formulas to start, but the twist mechanism seemed to jam up. So, I bought two more thinking I hadn’t used it right or I’d just gotten faulty ones. Nope! They stopped working after a short time as well. I’ve had to break them open to get at the product. I’m still looking for my holy grail concealer. Maybe I just won’t find it at the drugstore.

  • Lisa

    The reason dark circles are so visible is that the skin surrounding the eyes is the most delicate and of the thinnest of your entire body. The skin is most translucent around the eyes and the capillaries are closer to the surface of the skin.

  • Steph

    I picked up the pink brightening one the other day (there was a buy one get one 50% off on Maybelline products), and I’ve been using it for about a week. So far I really like it! I have some darkness under my eyes, and I like how fresh this makes me look. If I need a little more coverage I use it in addition to my Cover FX concealer.

  • Madeline

    HOW IN THE WORLD CAN I BREAK INTO THE CONCEALER!?!?!?!? This cap stopped clicking and of course, no product came out. Someone PLEASE tell me the secret to opening this darn thing!!

  • Winmarie

    Great review! It was really helpful! I wanted to buy this product because a lot of bloggers on IG are raving about it. I’m just not sure if it’s worth the money plus the applicator sets me off. I think I’ll just pass this one. I have been using the Clinique All About Eyes Concealer for over two years now ans I am still loving it. It’s moisturizing and it offers 8 shades to choose from. I made a review on it last night, you guys might want to check it out!

  • Belinda

    Well as for us with aging creepy, I love it. And unfortunately everyone does age. Sorry that we make you think we’re crept!

  • Nicole

    What does the neutralizer do? Does it make any color become your right shade? I am a little bit confused. If I buy the shade medium and it’s too light for me, can I just add a little bit of the neutralizer and it will be my color right away?

  • neha

    i have fit me foundation in shade 230 natural buff which is perfect for my skin tone. i want to know which shade of age eye rewind conceler will go for my skin tone

  • Asra

    Hi… So impressed with your review… But a bit confused as to which shade will match my skin tone.. I’m NC 42 … Which shade do u think I shud buy… Honey/medium/neutralizer???

    Thanks Muse!

    • Isabella Muse

      I’m not sure Asra, I don’t use MAC shades so I’m unfamiliar with their shading system and which would be a good match for your skin type 🙁 Sorry!

  • Hansi

    Dermalmd under eye treatment serum is a great product! I’ve noticed an improvement with the dark circles under my eyes since using dermalmd.

  • Angela

    Bloody awful stuff can’t get packaging off took me 15 mins. Then couldn’t get liquid to seep out of spongevery. Don’t buy waste of money!