July 17, 2012

MAC Electric Cool Collection

I’m somewhat excited! The MAC Electric Cool Collection launches shortly and much to my delight the Electric Cool Eyeshadows aren’t anything like I expected them to be. I originally thought these would be a new rendition of MAC’s Big Bouncy Eyeshadows but much to my relief they actually look powder?

At a glance I was thinking they resembled L’Oreal Infallible Eyeshadow but I was a little disappointed to read “high frost” in the details.


*head desk* *hard* *repeat*

I so can’t do frosty shades of shadow.

But some of these shades are calling me particularly the peachy one!

Take a look!

Your new fashion power source. Electrifying pigments fuse with high frost in 12 limited edition shades. From the moment your brush touches the lightweight formula, you’ll be wired into its sensational blending power. For a multi-dimensional pearly wash, try Superwatt—a shimmering taupe. Amp it up with Highly Charged’s vibrant purple, or shock with Fashion Circuit’s Kelly green. It’s luxe with a hue-rich colour charge…who wouldn’t want to be this Electric?

MAC Electric Cool Eye Shadow $17.50

  • Pure Flash! Pale champagne
  • Love Power Soft shimmering rose
  • Dynamo Mid-tone coral
  • Coil Copper bronze
  • Superwatt Light shimmering taupe
  • Brilliantly Lit Bright acid yellow green
  • Fashion Circuit Bright Kelly green
  • Infra-Violet Mid-tone pink violet with blue pearl
  • Highly Charged Rich purple with pink pearl
  • Switch to Blue Rich cobalt
  • Blacklit Black with multi-dimensional pearl
  • Electroplate Cool gunmetal grey

MAC Brushes

  • 249 Large Shader Brush $30


MAC Electric Cool launches August 2, 2012 at www.maccosmetics.com and MAC counters.

Any shades you’re into?

How do you feel about the frost finish?

I’m still digesting….!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment


  • Bridget

    Are you sure they are powder? I swatched them at my local Nordstrom preview just after July 4 and they are just like the Big Bouncy / paint pot formula. Did they change so quickly? Can you confirm?

    • the Muse

      press release says powder formula Bridget but I haven’t seen them in person myself.

  • renee

    from the images they kinda look like those Chanel Illusion D’ombre… Which would make sense a little considering big bounce was a gel formula and this is powder and the illusion d’ombre are like a gel powder…

  • Kiss & Make-up

    Any shades I’m into? I love them all. I want them all. I need them all! 🙂

  • Ryou

    I’m kind of curious about this but I’m afraid it would crease pretty badly on me. I mean, it creased even in the promo picture. o_O;

  • C

    OMG! That fushia…and the green, coral, and yellow…AMAZING!!!!!!!!!!!!

    FROST IS AMAZING! FROST IS AMAZING! You just have to wear it right 🙂 WORK IT, GIRL!