May 27, 2014

It Cosmetics Introduces BB Cushion Style Makeup

It Cosmetics CC Veil Beauty Fluid Foundation SPF 50

Loving on Cushion Makeup at the moment? It’s a trending that’s for sure! It Cosmetics CC+ Veil Beauty Fluid Foundation SPF 50 is the next cushion makeup to hit the US markets this month.

Take a look!

It Cosmetics CC+ Veil Beauty Fluid Foundation SPF 50 is a new CC Cushion Makeup available in 5 shades. If you’re a fond fan of It Cosmetics CC Cream I imagine you’ll adore this new variation of it!

Apparently It Cosmetics formula not only acts as a foundation but a skincare as well that’s proven to brighten your skin as well as improve unevenness while treating fine lines.

The texture promises breathable lightweight coverage with drops of light that bright and correct your skin tone providing a hydrating luminous finish with an SPF 50 that protects skin against UVA/UVB rays. It also absorbs excess oil and minimizes the appear of your pores.

The formula includes peptides, niacin, vitamins A, C, B, E, hyaluronic acid, and hydrolyzed collagen.

As you can see it’s housed in a “magic” cushion like compact. The sponge within is saturated with the CC Cream formula and you can gently press on it with an include puff to apply or you can dab it onto your skin with finger tips.

Cushion style packaging is HUGE in Korea at the moment so I’m quite excited that brands here in the US are catching on. I do wonder if for Fall 2014 we might see Maybelline or L’Oreal doing a cushion makeup! Wouldn’t that be exciting?

None the less the fact that It Cosmetics has undertaken it makes me happy enough as a huge fan of the brand!

It Cosmetics CC+ Veil Beauty Fluid Foundation SPF 50 is available now at

What do you think?

Will to check it out?

Do share!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • StellaDiva

    I think you’re going to find that most are waiting for your review! It is interesting but I am going to have to wait a long while since I just opened a 1oz tube of the CC cream and still have an unopened 2.5 oz tube from the QVC TSV. It would be interesting to hear how the finish differs from the tube version. It looks as if maybe this version is better for oily skin if it absorbs excess oil.

    • Isabella Muse

      OH no! I have the 2.5 oz too! that thing is massive lol! but yeah, looks like this is great for oily skin! good because my skin has been crazy lately..quite a bit of shine! blame the warm weather 🙁

  • Beth

    I wish they had priced it a bit lower, maybe around the $20 mark. It’s the same price as the 1 oz. CC cream but 1/3 the amount of product.

  • Julia

    Looking forward to your review, Muse! I just started using the regular CC cream in the tube and I am really impressed with it so far. Not sure if I will need this too – unless you think it is a must have.

    • Isabella Muse

      I really love the tube version Julia! Plus it’s so pigmented it’ll last you ages 😀 I’ll def let you know soon if I like or not!

  • lacy

    Ive been dieing to try these new cushion foundation and am so glade a US brand i know made one. Cant wait for your review! My question is how are these different from regular liquid foundation? They are quite interesting

  • Melissa

    I want to try this. Love trying new things and I love It Cosmetics. It’s on their website I just checked. You get free shipping over $25 or more so that helps. I think ulta is free shipping $50 or more. Anyway go to and it’s on there 🙂

  • Katmary

    I’d have to see this demonstrated to really “get” it. Like some of you, I have the TSV CC Cream and ordered it on A/D- I had to show my Mom to really get across that it was actually the size of my toothpaste, if not bigger! I think that’ll be good for Summer, so I can wait for the reviews.

    I agree about It prices, I wish, especially with foundations, they were at least $5-$10 cheaper. I have most the brushes so their website may be my best bet.

  • krankenheim

    I don’t understand why cushion makeup is becoming such a big deal. It’s just unsanitary! It doesn’t matter how much you wash your hands before putting it in there – if, as you mentioned, that’s how you do it. Even sticking a brush in there is unsanitary. Gross. It’s a shame this can’t be in a different packaging. It’s just as bad as the Tarte Colored Clay foundation jar.


  • Lisa

    Hi Muse!
    I just received a sample of Laneige BB cushion SPF 50 in my latest Ipsy bag. Apparently Laneige is available at Target- are you familiar with the brand?. It looks so similar to the IT and boasts all the same benefits. I, too, have the IT Cosmetics CC cream on auto delivery and don’t “need” their latest foundation but it does look incredible. Has anyone else heard of/tried the Lineage brand? The samples they provided that I tried have been really good- very light coverage but still skin perfecting! I am curious to hear what others have to say.