I do so admit that the new Benefit They’re Real Push Up Liner scared me! Benefit They’re Real Push Up Liner is a new and innovative gel liner pen that looks like a hot mess. It’s getting a ton of buzz across social media at the moment and quite a lot of coverage on blogs and beauty sites far and wide.
I was skeptical. The pen looks rather clumsy to use and messy. Plus hey, I’m not a whiz using liquid eyeliner anyway so this intimidated and scared me a good deal!
But here’s the deal…
It’s actually awesome. Benefit They’re Real Push Up Liner combines the elements of using a gel pot eyeliner with your brush but into a pen packaging. So typically I use a flat head brush like the MAC 212 to apply my favorite gel eyeliner but Benefit They’re Real Push Up Liner basically takes both my brush and my eyeliner and combines it into an easy to use pen!
Don’t mistake this for a liquid eyeliner because it isn’t that! This is a soft, creamy matte eyeliner formula that has a slightly drier consistency than your standard gel eyeliner. The soft flexible tip of the pen has a tiny hole in the center which allows the gel liner to flow through as you swivel the bottom of the pen to release it. When I used it for the first time I was thinking that TOO much eyeliner would flow out of the pen but this actually distributes a tiny little ribbon of eyeliner, no more, no less, that plenty to use on both eyes.
I think one of the greatest things about the pen is the rubber tip. The slanted applicator is rubber which allows it to flex and move with you as you line your eyes. It creates a very even and smooth application of product and doesn’t smudge the formula as you glide it across lashes. It’s also very small so it fits between your lashes for a fuller look.
The pigmentation on the liner rivals Urban Decay Perversion. It’s very inky, jet black, and perfect on a single application. No reason to build color as it doesn’t tug or smear as you apply it. It’s quite dry and sets to a matte finish so oily lids will love it. As for drier eyes, you’ll love it as well because even though the texture is matte it still has a smooth, even finish that’s very dramatic.
Benefit They’re Real Push Up Liner Swatches
This will wear until you remove it! I get a solid eight hours out of it without it smearing or flaky and at the end of the night it removes easily with an oil based remover.
Benefit They’re Real Push Up Liner sounded gimmicky to me at first and it also had a little too MUCH hype surrounding it but in the end I sure am glad I tried it as it truly is an innovative way to use eyeliner. It basically eliminates the need for a brush and a pot of eyeliner as it takes the same method of application using those tools and houses it in a very handy, easy to use pen. And hey, if you’re as bad at lining your eyes as I am with liquid liner, have no fear, this is a completely easy way to get a straight, evenly lined eye with a long wearing formula that doesn’t budge.
I’m impressed Benefit.
It’ll be available shortly at Sephora and Sephora.com.