March 12, 2015

Urban Decay Enigma Eyeshadow Primer Potion Review & Swatches

This was provided to me by a brand for review but all opinions expressed are my own

Urban Decay Enigma

Urban Decay Enigma Eyeshadow Primer Potion ($20) is a new, limited edition neutral matte shade of eyeshadow primer that was created for the new Urban Decay the Ultraviolet Edge program. As you know the Ultraviolet Edge is a new global initiative program that launched to empower women.

Urban Decay Enigma Eyeshadow Primer Potion is one of the first products launching on tht Ultravoilet Edge platform. This means 100% of your purchase price will go the Ultraviolet Edge which in turn donates that money to women charities and organizations.

Nifty right?

Problem? I love Engima so much that I need to stock up on a few hundred before it disappears 🙁

Urban Decay Enigma Eyeshadow Primer Potion comes housed in a 0.33 oz tube with an attached sponge applicator for application. The newly designed packaging features an ombre packaging with a faceted, jeweled cap. It weights in at $20 for the 0.33 oz size so it’s a little smaller than the regular 0.37 oz size of Urban Decay’s original primer potion formula.

Urban Decay Enigma Eyeshadow Primer Potion

I’ve already tried it in two different ways and both ways it excelled so I think two backups are in order because I really, really like this formula. You may know that I’ve become slightly disenchanted with the Urban Decay Primer Potion formula. It was one of my favorite go to products but I felt the formula changes a little bit over the years. I feel like Enigma really brings back everything (AND MORE) that I liked about the original formula.

Urban Decay calls Enigma a revamp of their original Eyeshadow Primer Potion but that’s an unfair assessment. Enigma stands up on its own two legs and provides a unique user experience that’s different in many aspects to the original formula. Calling it a revamp is belittling to the formula which I think is wonderful!

Urban Decay Eyeshadow Primer Potion Enigma

Urban Decay Enigma Eyeshadow Primer Potion

Urban Decay Enigma Eyeshadow Primer Potion swatches

Urban Decay Enigma Eyeshadow Primer Potion Swatches

This is a paler beige pink with cooler undertones that should work well across a variety of skin tones. Interestingly enough it isn’t completely transparent in my opinion which was one reason I loved it. If I had to compare it to anything I’d feel comfortable say it reminds me of Trish McEvoy Demure Eye Base Essentials Brightening Eyeshadow Primer. It brightens up lids beautifully! And gives eyes that wide awake look when you only had about four hours of sleep. Not only does it brighten but it acts as the perfect natural eye look for a stronger eyeliner looks. Or hey, like me, you can just smear some on for a natural eye look. There’s something to be said about eyeshadow primer that not only acts to prep but also can happily be applied and worn ALL by itself without the addition of anything else but mascara.

According to Urban Decay it has a polymer technology that fills imperfections so lids look smoother and eyeshadows appear soft and even on lids without creasing. My eyes are drier but not lined and I felt like this provided a very smooth, softened lid look. It applies easily with a very creamy texture and blends out super, super easily with a fingertip. It does set to a matte finish but not an uncomfortable or dry matte. If anything at all it felt a bit satiny to me. I used it all its own as an eyeshadow but of course, the real test is using it with eyeshadow and see how it performs. Just like my beloved, trust Urban Decay Primer Potion original it held my shadow in place for a solid eight hours (I removed it at hour eight) and it didn’t crease, smear, or fade during that time. If you have oily lids this should do very well at mattifying and holding your shadows in place.

If I’m being honest, I just love Enigma all by itself. It’s such a lovely brightening shades and perfect for days you don’t feel like wearing a ton of eye makeup! But hey, doesn’t hurt that you can multitask with this bad as both an eyeshadow and an eyeshadow primer.

My issue?

The fact it’s limited edition!


Such a great formula and available for a limited time?

Oh well! I’ll be purchasing a case shortly I’m sure! At least all my monies go to a good cause right?

The new Urban Decay Enigma Eyeshadow Primer Potion is available now at


This was provided to me by a brand for review but all opinions expressed are my own

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Sarah S.

    Sounds like you might need start a petition to make this permanent!

    • Isabella Muse

      *stomps around with a big poster” WE WANT MORE ENIGMA WE WANT MORE ENIGMA!

  • Dee

    Must have! I love the look of this. Maybe they will bring it to their regular line if they get enough sales. I’m like you on the original primer. Loved it and then it changed. I hate when companies do that!

    • Isabella Muse

      yeah, I dunno what happened, I stopped using it a few years ago. After it moved to a tube the formula changed dramatically for me! This is lovely stuff! It’s nothing like the original in my opinion! It’s really creamy and blends super easily! 🙂 good stuff!

      • amy

        That was around the time they added lanolin to the formula, which is a very inexpensive emollient added to cream products. In other words, they skimped on output to increase profit margins. I happen to have very dry, smooth lids, and have never had issues with creasing, and like the formula, but a lot of people stopped using it.

  • Emilie

    Gah! This launches just as I bought a tube of UD Primer Potion in Eden! The original and anti aging formulas sadly aren’t awe-inducing on my oily lids, but Eden works perfectly because it’s so matte. Looks like this would have worked too, and been less yellow-y! :/ Thanks for the review, I hope this ends up in Sephora because if I see it in person I might have to grab one, it’s super pretty and I love the cause.

    • Isabella Muse

      my pleasure Emilie! I beleive it might be limited to UD’s website sadly 🙁

    • amy

      Have you tried the Kat von D primer, Emilie? It’s far too drying for my arid lids, but I think it would work well for oily lids!

  • Fancie

    I’m really digging the new packaging! The formula sounds great too. I need to try it soon

  • rose

    Looks pretty but with the ultraviolet shouldn’t it have been a silvery-iridescent moonglow kind of shade? They’ve already done matte.

  • Julia

    Muse – do you know if this will be available at Sephora/other department stores or is it an UD exclusive? Would love to pick it up!

  • Kayo

    Great news for So Cal peeps! I just called UD Flagship store at Fashion Island in Newport Beach and they carry this item in the store! I’m going this weekend to check it out. 🙂

  • Caroline

    Is the tube itself stiff or can you squeeze it once you get near the bottom?

  • Maria

    Hey beautiful muse. Sephora has it now. Plus 15% off VIB Rouge sale, you can’t beat it. Ordering 2 as we speak.