October 23, 2015

Cailyn Cosmetics O! Wow Brush Possible Artis Brush Dupe?

I receive a small commission if you shop through my link.

Cailyn O! Wow Brush

There are quite a few Artis Brush dupes I’ve run across from Korean brands recently like the Etude House My Beauty Tool Secret Brush and the Missha Professional Makeup Oval Brush! But more recently, right at my local drugstore, I located the Cailyn Cosmetics O! Wow Brush would could possibly be a great Artis Brush!

The Cailyn O! Wow Brush was $30 at Harmons drugstore and it was also on display in the beauty section at my Bed, Bath, and Beyond.

Let’s take a look!

Cailyn Cosmetics O! Wow Brush

Like the Artis line of brushes the O! Wow Brush has dense, short but soft haired bristles which allow you to buff liquids or powders into your skin. The brush is a domed shape which fits the contours of your face.

I tend to apply my concealer and foundation with my trusty old fingers but I’m actually quite addicted to this style brush as it applies foundations and even concealers to a beautifully airbrushed finish. I love I can use it with all sorts of formula as well including powders or even blush and bronzer so if you’re a contouring this works a treat at contour work!

Cailyn Cosmetics O! Wow Brush is $30 and that mean seam a lot but compared to Artis Brushes which will sent you back $48 and up this is actually a nice little way to save money.

I haven’t tried the the O! Wow myself but I might just indulge.

I noticed amazon.com has them for sale at $23 or if you have a Harmons in your area check there!

Anyone try this brush?

Do share!

I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • Elizabeth

    I also just found this brush on Amazon for like $25 with Prime shipping.

  • Diana

    I saw this at Harmon a few months ago and picked it up hoping it would be a dupe for the Artis brush. I haven’t gotten the Artis brush yet to compare, but I really like the Cailyn! The brush does a really good job of buffing foundation into the skin evenly. The only problem I have with it is that the plastic handle is a little flexible where it connects to the head of the brush and every time I use it I imagine the head just breaking off one day. I’d still use it as the ultimate travel brush if that ever happened though… haha šŸ™‚

    • Isabella Muse

      Sounds lovely! I know what you mean! Etude House and Missha have the same flexible wand so I’m always scared I’m going to break it. The Artis Brushes have a far stronger handle compared to those two!

  • Laurel

    I’ve had this brush for about 3 months after purchasing from Amazon. I bought the Artis set from QVC but found I didn’t like the linear brush because I don’t wear eyeliner and the smaller brushes for eyeshadow seemed to tug too much. I returned the set and found this excellent brush. It blends foundation beautifully and I use less product. I’ve used it mostly with the Tarte powder foundation but it also works great with my MAC liquid makeup. I also bought the Missha brush so I can have one to wash and one to use. I like them equally well. Keep in mind there’s a learning curve so stick with it and I think you’ll like it!

  • Anne

    I have two of these and love them. I use one for foundation and one for setting powder–they’re great. I haven’t used the higher end brush you mentioned above, so I can’t do a true comparison, sadly.

  • Kate

    I keep seeing that brush, but I rather like my beauty blender and Real Techniques foundation brush. the cailyn is very, very soft

    would love to hear if anyone buy’s it.

    @Cassie I am at the local Harmon way too much with BBB coupons, I have shopped there for a long, long time way before they were bought by BBB love that place ā™„

  • Rhonda

    LOVE this brush! I own two (one for the makeup bag) and it’s perfect for blending foundation (EL Maximum Cover) and concealer. Important, as I have serious rosacea and pores with their own ZIP code. It’s perfect for concealer touch-ups (patting motion) as well as midday touch-ups (pat/blend to freshen foundation). I’ve not tried it with powder, but it works well for cream blush and liquid highlighter too. I’ve all but retired my other foundation brushes.

    I bought both of mine off eBay, be sure to get the brushes with the cap, so the bristles keep shape. It’s not a brush I’d throw loose in a makeup bag, despite the density of the bristles. Other people are correct, there’s a learning curve to it.

  • Fluke67

    Hi muse. Long time lurker. I have the caylin, artis oval 6 and an el cheapo one from evil bay with the black handle like Mac masterclass. I prefer the artis. Compared to the artis, more product seeps into the cailyn and the finish is a bit better with the artis. But the cailyn is a good brush, just not as good as the oval 6. I use the cailyn for travel. The evil bay brush (maange or something like that – should have known!) was scratchy as heck and I don’t recommend it.

    • Isabella Muse

      Hi Fluke! Thanks so much for letting me know the deets šŸ™‚ This was very helpful and saved me money too as I’m alredy happy with Artis so I don’t think I need the Caylin one šŸ™‚

  • Jenn

    Hi! I am researching the Artis brushes and trying to figure out which ones would be most beneficial to add to my kit. I have 2 O! Wow brushes and 1 O! Circle Brush. I absolutely love love both of them and how well they blend and buff my BB Cream, liquid foundation, concealer and pressed powder. We sell out of the O! Wow brushes at my work all the time (I work as a makeup artist for an esthetician). I highly recommend the Cailyn brushes and am excited to try the Artis brushes.

    • Mer

      Hi, I bought my Caitlyn at Tj Max it was 12.99 can’t wait to try it after reading what you people have said thx !!!

  • JL

    Anyone used the iBeauty brushes? I have the nĀ°12 and like it, but since I’ve never tried the Artis or other linear brushes, I can’t really judge. I really want to know if application for foundation (in particular) is worth it with the Artis Fluenta brush (say nĀ°6 in particular). If not, iBeauty or some other less expensive one will do. I say two videos on the Sancan brand and am mixed on it.