Tarte BB Full Coverage Concealer is a new QVC exclusive Tarte Concealer that recently launched. For me, Tarte BB Full Coverage Concealer is kinda a retake on Tarte’s popular BB Tinted Treatment 12-Hour Primer but in a new concealer formula. It also kinda reminds me of a liquid version of Tarte’s BB Tinted Undereye Corrector or their new Colored Clay CC Undereye Corrector.
New packaging and a new cream formula.
Let’s take a look!
Tarte BB Full Coverage Concealer is $29, available in six shades, 0.27 oz in size, and comes with a full size BB Concealer Brush. This come housed in a what Tarte calls a “custom delivery system” that dispenses the concealer easily and mess-free. The barrel has an attached slanted plastic applicator that concealer flows from but this style packaging isn’t new or innovative as you’ve likely some eye cream or another with the same style packaging. You can apply the concealer directly under your eyes with the tip but I find this messy and I feel like I have no control over it. So I tend to squirt a small amount onto the back of my hand and apply with the included brush.
The brush has soft bristles and it buffs the concealer nicely under eyes for a flawless finish. Personally, I didn’t like it because the bristles were a little too full and floppy which results in over sheering the product out which basically made me look like I hadn’t applied anything at all under my eyes. It’s a nice brush with very soft bristles and absolutely no shedding or splitting issues unlike what I experienced recently with the Tarte Stroke of Midnight Holiday Brush Set. But it doesn’t quite take on concealer application very well in my opinion.
I think when they throw around words like “BB” they are referencing that the product conceals and acts as a corrector of sorts to brighten the area of your eye up or at least that’s what I take from it. According to Tarte this is a full and buildable concealer to mask imperfections under eyes or on your face. Personally, I wouldn’t call it full coverage. It sheers out considerably as you blend. Out of the packaging it’s actually quite concentrated but as you apply and blend it sheers out a good deal no matter how much you build.
I love the consistency! It’s very creamy, quite hydrating, and just lovely all around but sadly the lack of coverage and the fact that it settles into lines and accentuates these lines rather badly makes it a miss for me. It also seems to wear a very short time as the formula is just a touch to moist and never full sets which causes it to fade fast.
Another issue I experience is with the shade selection. I purchased medium which is a golden peachy beige. This shade is nothing like the medium in the regular Tarte range and after reading a few reviews I keep hearing the same complaint come up which would be the fact the colors simply don’t match up with the shades of Tarte’s typical range of concealers and foundations. Tarte introduces a lot of different concealers and foundations over the course of a year. Many are seasonal releases and they concentrate a lot on base products but I do notice that with each new product they are inconsistent with their shade range and keep changing the shade range which confuses a lot of users who expect the new product to have the same color option they use in an older product.
You might wish to take my Tarte BB Full Coverage Concealer Review with a grain of salt as I’ve never been truly happy with Tarte’s concealer offerings sadly. You might love this if you’re already a lover and use of Tarte concealer but personally I felt like it just didn’t perform well for me.
Tarte BB Full Coverage Concealer is available now at QVC.com.
I’d love to hear your thoughts if you’ve tried it.