December 2, 2015

H&M Cream Lipstick Review & Swatches

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

H&M Cream Lipstick 1

Don’t read my review of H&M Cream Lipstick. Just get to H&M and buy their Cream Lipsticks. Buy ALL the shades! Every single one.

Thank me later.

H&M Cream Lipstick

Earlier this Fall, the H&M Makeup Collection launched to perhaps groans of agony. I kinda stick my little nose in the air when it comes to department store makeup collections. You know, Forever 21, H&M,’s not exactly where you go to buy makeup. It’s just a big old assumption that, dare I say it, their range of makeup likely isn’t worth your time or your money.

H&M Cream Lipsticks


H&M surprises and delights with a range of Cream Lipstick that rivals mid-range brands far and wide. Take that Too Faced, take that Urban Decay…!

H&M Cream Lipstick is available in a range and variety of gorgeous colors and will set you back a mere $9.99 (or less if you have a coupon handy). They come housed in a simple cream and gold tube and they look, perhaps, a little unassuming.

H&M Deco Ruby Cream Lipstick

H&M Deco Ruby Cream Lipstick

H&M Fancy Freesia Cream Lipstick

H&M Fancy Freesia Cream Lipstick

H&M Cream Lipstick Swatches (Deco Ruby and Fancy Freesia)

H&M Cream Lipstick Swatches (Deco Ruby and Fancy Freesia)

These are fantastic! I can’t count the ways off how much I love them. They glide on flawlessly with a super creamy slightly slick texture that hugs lips in a very comfortable long wearing formula. They are packed with pigment so a single stroke give lips rich, pigmented opaque coverage. They ad a very hint of subtle shine with lips with a wear of around five hours without migrating, feathering, or feeling dry. They also happen to make my lips look fuller and plumper.

H&M Cream Lipstick (Deco Ruby)

H&M Cream Lipstick (Deco Ruby)

H&M Cream Lipstick (Fancy Freesia)

H&M Cream Lipstick (Fancy Freesia)

I’m in love.

If you’re looking for a budget friendly lipstick that has the formula of a higher end one I’d HIGHLY suggest checking out H&M Cream Lipstick.

These get my Muse Approval.

Available now in stores or online at

Tried them already?

Do share!

This was provided to me by a brand for review and I receive a small commission if you shop using the links in this post but all opinions are my own.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Marti

    I am so with you! After a Youtuber recommended H&M’s lipstick, I went out a purchased one. I WANT THEM ALL!! Lol. Head’s up – their nail polish is really great too! I haven’t explored the line much further, but given the lipstick and nail polish, how can I not?! BTW – The shades you pick are beautiful on you!

    • Isabella Muse

      I don’t what I expected but it wasn’t this formula Marti! They are amazing. Haha me too! 😀 I actually didn’t pick them, I got sent two of them from H&M’s PR department, I was skeptical I’d look good in them but they worked great. Now I need ALL of them hehe! I’ll check the polish out thanks 😀

  • Kristin

    I’ve been in 2 different H&M’s within the past month and neither had any makeup. *sigh*

  • Carolyn2

    All I can say is I’m glad I don’t have H&M near me. I take your reviews to heart. :-).

    They look pretty on you! If I pass by a H&M when I’m in CA I will take a look for sure.

    • Isabella Muse

      aw thanks Carolyn! BUT I would suggest grabbing them online! H&M has so many sales right now you might get them at a steal 😀 awww thanks! xoxo!

  • VailValleyGirl

    I just ran out of a $5 tube of H&M gloss. I used to wear it all over. When I got my face done at other counters like Stila and BareEscentuals, the make up artists would say how nice it looked. They even noted that what they had did not look as good.
    I have been looking at my local H&M for their cosmetics to no avail. Now, I will go online. Hopefully, I can find some gloss too.

    Love the new website, Muse.

    • Isabella Muse

      Thanks Vali! I’m so glad you like the new design! Oh yes do go online! They have incredible deals right now too so maybe you can snag a sale or two 😀

  • Maria

    These shades are very pretty and look great on you Muse. Now I have to search for them online.

  • kellly

    YES! I bought one when they had first set out their display. I was impressed with it, too. The range of colors is awesome and yay! they’re NOT mattes. The only thing is I wish it wore a little bit longer but the texture and color are really nice – especially for $9.99!

  • Katherine T.

    Holy moly! These look amazing!! Look at that cray pigment and shine. I always think of clothing store makeup as play makeup for young girls. I would NEVER have thought about even looking at these if I didn’t see your review. I need to go check these out this weekend!

  • Lori

    The closest H&M to me only has junky $1 makeup I’ve been checking, because I’d heard a while ago they revamped their line…

  • cat

    Ooo, pretty! The arm swatches look like they have glitter. Is that just a trick of the light?

  • Maria

    I checked website. All shades are sold out. There is no email when items will be back in stock