December 29, 2015

Maybelline Master Prime Long-Lasting Eyeshadow Base Review & Swatches

I purchased this item and I receive a small commission if you shop using the links in this post.

Maybelline Master Prime Long Lasting Eyeshadow Base

Maybelline Master Prime Long-Lasting Eyeshadow Base is a new eyeshadow primer available in three finishes which are Prime + Smooth, Prime + Matte, and Prime + Illuminate. These eyeshadow primers are meant to use either under eyeshadow to intensify shades and provide longer wear or you can use them along as a cream eyeshadow.

I love a good multitasking eyeshadow primer. Like Trish McEvoy Eye Base Essentials, Laura Mercier Eye Basics, and even Urban Decay Eden Primer Potion all work great without the need of eyeshadow as they brighten, lift eyes, and create a nice, nude look. Sometimes basic, simple, and no nonsense is all you need for running around doing weekend errands when you don’t want a full eyeshadow look but you sure as heck don’t want to leave the house without a LITTLE something on your lids to keep them looking fresh and lovely.

Let’s take a look at Maybelline Master Prime Long-Lasting Eyeshadow Base and see how it performs.

Maybelline Master Prime Long-Lasting Eyeshadow Base

Maybelline Master Prime Long-Lasting Eyeshadow Base ($7.99) comes housed in a 0.23 square tube with an attached sponge applicator for application. The sponge applicator saturates very well with color so you won’t have a drier application. I tend to blame dry application on dense sponges but this sponge is great! It picks up a ton of primer and saturates well with the product.

I have to admit that I’ve never really understood the need for shimmer, mica, or metallic bits and bobs in a primer. It’s been done a plenty with Urban Decay Sin, Minor Sin, and others eyeshadow primers so this isn’t necessarily a new idea. I just don’t always feel I need it in my primer. I’m cool with a basic, transparent primer in all honesty or one that might match the natural skin of my eyelid to just brighten the area up a bit. But metallic and shimmery finishes? Totally not interest in either. So both Prime + Smooth and Prime + Illuminate are kinda out for me. These shades which I’m not really in love with. Prime + Smooth is a shimmery slightly frosty shade of beige bone and Prime + Illuminate is a light metallic pink that almost reflects rose gold and reminds me a bit of Urban Decay Sin Primer Potion. I wouldn’t say either shade is really intense. They swatch quite nicely with decent pigment but once applied and blended they sheer out considerably so color isn’t really detectable if you’re wearing them as a cream eyeshadow nor did I feel they added intensity to my powder shadows. I didn’t feel either shade worked great as a primer either as I saw creasing within a five hour period when used with a powder eyeshadow on top.

Maybelline Master Prime Long-Lasting Eyeshadow Base8

The exception to the rule here is Prime + Matte which I thought applied, blended, and held powder shadows in place quite nicely without issues of fading or creasing for a solid eight hour period. I liked this formula a lot even if I don’t love matte finishes. All three of these are formulated with a creamy almost whipped consistency and this applies to the matte formula as well. It blends very easily with a soft, easy to work with texture that gives you plenty of time to blend before setting to a soft, matte, but not dry finish. The color is a dark dune which reminds me of my favorite Bobbi Brown Long Wear Cream Shadow Stick in Sand Dune. I can’t tell you how sad I was that I couldn’t use it as an eyeshadow. I wish it was more pigmented but it sheers out considerably once blended and sets transparent. Le sigh! A little more pigmented and I’d be stocking up on this to use in nude, natural looks. Oh well! At least it succeeds nicely as an eyeshadow base.

Maybelline Master Prime Long-Lasting Eyeshadow Base (Prime + Matte)

Maybelline Master Prime Long-Lasting Eyeshadow Base (Prime + Matte)

Maybelline Master Prime Long-Lasting Eyeshadow Base (Prime + Matte) Swatches

Maybelline Master Prime Long-Lasting Eyeshadow Base (Prime + Matte) Swatches

Maybelline Master Prime Long-Lasting Eyeshadow Base (Prime + Illuminate)

Maybelline Master Prime Long-Lasting Eyeshadow Base (Prime + Illuminate)

Maybelline Master Prime Long-Lasting Eyeshadow Base (Prime + Iluminate) Swatches

Maybelline Master Prime Long-Lasting Eyeshadow Base (Prime + Iluminate) Swatches

Maybelline Master Prime Long-Lasting Eyeshadow Base (Prime + Smooth)

Maybelline Master Prime Long-Lasting Eyeshadow Base (Prime + Smooth)

Maybelline Master Prime Long-Lasting Eyeshadow Base (Prime + Smooth) Swatches

Maybelline Master Prime Long-Lasting Eyeshadow Base (Prime + Smooth) Swatches

Maybelline Master Prime Long-Lasting Eyeshadow Base isn’t necessarily a new idea but it is new at the drugstore. I wouldn’t run out to purchase these unless you find them on sale as you likely own an eyeshadow primer already that you’re loving but if you happen to get them on sale do try out Prime + Matte as I thought out of the three that performed the best. As for the others? Eh…didn’t impress me!

Maybelline Master Prime Long-Lasting Eyeshadow Base is available now at drugstores or online at Ulta.com and drugstore.com.

Tried them?

Do share!

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • KimMWC03

    The Prime and Illuminate looks really pretty in your swatch. Too bad it sheers out so much. I think these are a pass for me.

  • Ann Marie

    I bought this and it’s okay, but it doesn’t seem to have a stopper in it — it just grabs a lot of product and you have to scrape it off …. did you notice that or did I get a bad one?

    • Isabella Muse

      No, thankfully not, but it did saturate really well on the sponge which I was happy about as sometimes sponge applicators don’t capture product and it ends up applying drier due to that!

  • Jay

    I was really excited for this products, what a bummer! I was hoping it functioned something like MAC’S painterly but a little darker. I guess the hunt continues!

    • Isabella Muse

      I was hoping for it to be like painterly as well or like Trish McEvoy’s base (love that for a nude look) but they sheer out considerably!

      • Ann Marie

        Oh this is so far from a painterly pot! The thickness and consistency isn’t even near a painterly pot — I was hoping for the same thing!

        • Isabella Muse

          I wasn’t really looking for it to be the same consistency as a paint pot. Paint pots are in a pot so they’d be a lot different in consistency so something that comes in a tube and is more of a creamy versus the density and thinness of the cream texture of a mac paint pot but I was hoping they’d have good color pay off like a paint pot that could be worn as either a shadow or used as a primer! 🙂

  • Katherine T.

    Yep, I totally hate super shimmery eye primers – I tried UD Sin, and it created crepey skin and fine lines that I didn’t even know that I had, and when I put a shimmery shadow on top, my lids become disco balls, and it creased on me. I like Bare Minerals 5-in-1 Advanced BB Cream Shadow –the shade Soft Linen is close to my skintone, so it conceals, brightens, primes my lids, and has SPF15. Talk about a multi-tasker!

  • Yen

    I just got this the other day in prime + illuminate and I kinda like it. It takes out the extra step of sweeping on a light shimmery shadow since it’s already in the primer. I know that doesn’t take long, but it’s nice to have on my extremely lazy days haha. I’ll definitely take note next time of how long shadows last before creasing.

    • Isabella Muse

      I wish I could see it. Once I blend it out I really can’t see much and it kinda goes a bit frosty on me!

  • Kellly

    I got the prime and illuminate because I can nevah have too much shine on my eyes, and I’m very happy with it. It makes my shadows stay put without disappearing better than any other primers I’ve tried. I’ve used it with my new haul of MAC Faeries and the color stays put all day. Disappearing eye shadow has been one of my biggest issues. It looks great when I start out and 4 hours later, it looks like I never applied shadow at all. This Maybelline primer prevents that for me. Plus it could be used as a natural looking shadow for a subtle look. I’m happy with it.

    • Isabella Muse

      Awesome! I’m glad to hear it Kellly! It didn’t quite work out for me 🙁 but I liked the matte a lot! That one did great holding shadows in place!

  • Erika

    I bought the Prime + Illuminate and I love it! I put it on with the wand but don’t totally sheer it out and it dries down and gives complete coverage to my lid. It’s definitely shimmery but not disco ball shimmery. I have worn it the past two days, first with Urban Decay shadows then with Colour Pop shadows and I noticed a significant longer wear and more intense color payoff from the shadows, better than any primer I have used really. I put my makeup on at 7:00 am and it stayed beautiful with no creasing until I washed my face at about 10:00 pm. I can’t wait to try the Prime + Matte!

  • Kitty

    I really absolutely needed to share this. I’m ultra fair, so fair that highlights can look like shimmery bronzers on me most of the time. I patted the prime+smooth eye primer on my cheekbones and browbone since I hated it on my eyes. MOST AMAZING PALE GIRL HIGHLIGHT EVER! It’s the first hg highlight I’ve ever had, stocking up.

  • tracey

    I bought the matte one and I’m terribly disappointed – it’s like a cream eyeshadow it has so much colored pigment. It’s really DARK. I’m fair skinned but not translucent or anything lol I’m giving it away I hate it so much !!

  • Ally Hoffman

    I have the prime+illuminate. I do have hooded eyes so maybe I should’ve gone with the matte one, put when I went to my local target, the only one in stock was illuminate. I really enjoy the whipped like consistency. It’s easy to blend out and it doesn’t make my eyelids look any more hooded. (Glitter, shiny stuff reflects lights making the hood appear more hooded) I love the long lasting wear. I normally have oily eyelids and this helps a ton, especially when I set the primer with my ofra oil control pressed powder.