April 13, 2015

Urban Decay Relaunched Eyeshadow Primer Potion for Summer 2015

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Urban Decay Relaunched Eyeshadow Primer Potion for Summer 20151

Urban Decay has relaunched their cult favorite Eyeshadow Primer Potion in a new packaging for Summer 2015 featuring Original, Eden, Minor Sin, Enigma, and the Anti-Aging formulations. I admit I haven’t used Urban Decay Primer Potion since the dreaded genie bottle days. Say what you will about the genie bottle but ever after changing the packaging I always felt Primer Potion just didn’t quite work the same for me!

The newly packaged Urban Decay Eyeshadow Primer Potions hit shelves on April 15th with the Urban Decay Summer 2015 Collection. Sad news, as with many products now a days you’ll be seeing a decrease in the size of your Primer Potion when the new packaging hits. The hit goes from 0.37 oz to 0.33 oz! The price does remain the same at $20 ($24 for the Anti-Aging formulation)) but regardless you are getting less product.

Basically you’re looking at the same formulation but a slightly new version of Sin which is called Minor Sin and also the newly launched Enigma which was launched with the Urban Decay the Ultraviolet Edge Program.

Urban Decay Primer Potion was created to keep eyeshadow from creasing and fading while keeping colors vibrant and fresh. In this aspect, the formulas have always excelled as one of the best eyeshadow primers I’ve ever had the pleasure of using. I am not a Too Faced Shadow Insurance kinda gal. I’ve always preferred Primer Potion over it. The formula has undergone change as far as I’m concerned. It’s a little less thick, more slick, less dry, and has more of a emollient feel to it. That hasn’t changed with the new packaging and it pretty much stays the same here. I still personally prefer the old formula from way back when.

The new packaging does bring into a fact a new doe foot applicator. The applicator is quite large and covers a good deal of space on your lid. Of course, the needle nose packaging did offer you a more customized option to use as little or as much primer as you wanted plus gave you more control over placement using your fingers. I don’t mind the new applicator in the least to be honest and feel like it makes things a bit easier for application. I can just swipe on and cover my entire lid and blend out with my finger.

Urban Decay Eyeshadow Primer Potion Swatches

Urban Decay Eyeshadow Primer Potion Swatches (Minor Sin, Original, Anti-Aging, Eden)

Urban Decay minor sin

Urban Decay Minor Sin Eyeshadow Primer Potion

Urban Decay anti aging primer potion

Urban Decay Original Eyeshadow Primer Potion

Urban Decay eden

Urban Decay Eden Eyeshadow Primer Potion

Urban Decay primer potion new packaging

Urban Decay Anti-Aging Eyeshadow Primer Potion

As I mentioned above the formula has changed for me though! I felt like the old formula was a touch drier. The newer, slick texture seems to not quite set well for me and I end up with creasing at around hour six where as before my shadow would be set for the long, hard day without a hiccup. I will say Enigma does prove to be the exception to that rule.

The original formula as well as the anti-aging formula are both transparent where as the new Minor Sin (it’s now a more sheerer shade of champagne shimmer if you were wondering) shade can be used to highlight or intensify shades and the same holds true for Eden and Enigma however, both Eden and Enigma are actually really great for use as a lid concealer of sorts as they both brighten up your eye area and will offer an excellent solid color to intensify shades for a vibrant finish.

Speaking of Enigma, it still remains a limited edition shade unfortunately so grab it while you can as this is a beautiful neutral matte!

Urban Decay Enigma Eyeshadow Primer Potion

Urban Decay Eyeshadow Primer Potion Enigma

Urban Decay Enigma Eyeshadow Primer Potion

Urban Decay Enigma Eyeshadow Primer Potion swatches

Urban Decay Enigma Eyeshadow Primer Potion Swatches

The new tube also features a cute bedazzled cap! So if you’re looking for the cute in your packaging that’s where you’ll get a little something, something!

Urban Decay new package primer potion

Whether you’re a fan of Urban Decay Primer Potion or not you can’t deny they are a popular commodity in the makeup world and loved by many!

The newly packaged Urban Decay Eyeshadow Primer Potions get a launch on April 15th at www.urbandecay.com and shortly at Sephora, Sephora.com, Ulta, Ulta.com, and beauty.com.

Do you use Urban Decay Eyeshadow Primer Potion?

Feel it had a change?

If not Primer Potion what’s your fav shadow primer?

Do share!

I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Lauren

    I stopped using this too. I liked the original formula in the genie bottle package but I’ve found better primers since then. My two favorites are from Lorac and Nars. I like the Nars a touch more, but I like the price on the Lorac version better and buy that.

    • Isabella Muse

      same here. I’m just not in love with as I once was. I know the genie bottle was a pain in the butt but I think everything changed after the new packaging set in!

  • Staci

    UD primer potion is a daily must have for me. I have a couple unopened tubes though, so I’m good for quite awhile.

  • Simone

    i completely agree with you that the formula changed when the first packaging change happened.
    Enigma looks really interesting though, maybe I’ll try that one out.

    • Isabella Muse

      yup! for sure! always a relief to hear others experienced the same. Enigma, imho is worth a haul! it’s a great shade and the formula sets fast!

  • EliCaroline

    So true about the formula. I hated the old weird bottle packaging but the formula was great. After the packaging changed, I never repurchased because I wanted to try some other brands. I recently received samples of the anti-aging and original and tried them. Ohmygosh…talk about slick, taking forever to set and creasing.
    Whatever they did to reformulate does not work on me.

  • amy

    The formula was, in fact, changed, but had nothing to do with the packaging. Lanolin had been added-most likely due to cost-which is very emolient, and is used a nipple moisturizer for breast-feeding moms. Personally, I prefer the newer formula for my Saharan lids…

  • Rachel R.

    I like Too Faced Shadow Insurance better, but I get along with Primer Potion just fine. I really love Enigma, but I’m not too crazy about the doe foot. I have to blend with my fingers anyway, and I have less control of how much I use than I did with the needle nose opening.

  • QueenRhiannon

    I agree that Primer Potion hads changed for the worse. I used to hate the old Primer Potion bottle because there would still be product inside yet the applicator wouldn’t reach it so that was annoying. But, now the packaging is better because I feel like you can get all the product, however, its product that I don’t like! I loved the product before as it was drier and would set to a clear finish, my eye shadows would just glide on top and last forever. Now it’s wet and tacky and it stays that way no matter what I do. I feel my eye makeup brushes probably have so many germs because it’s wet when I apply eye shadow on top. So I probably won’t purchase again especially now because there’s going to be even less product and it’s a product I really don’t even like anymore.

  • Victoria

    I love Sin because it works as eyeshadow itself if I’m REALLY in a hurry. Eden is terrible though, looks like spackle on my face and I have a cadaverous pallor to begin with.

  • mirandagrosvenor

    Never been a super fan….Smashbox’s has much better staying power but I wish it was a little more opaque to even out the lid tone.

  • Sara

    I just used the 15% off Sephora for VIBs to grab Enigma, thanks to your raving review. Fortunately I have a full tube of the old style of Primer Potion to last me a long time, and Enigma should hold me over as well for ages. It’s a bummer the formula is more slippery now (Enigma excepted), the old version has worked for me for years. I discovered Urban Decay just as they switched from the Genie Bottle, so I never got to try it out.

    • Isabella Muse

      hi sara! yay! hope you like enigma 🙂 that’s a good thing! Perhaps you won’t really notice the major change if you never tried the original 😀

  • mumo

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    japanese blogger mumo!

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  • Katherine T.

    I ordered Enigma because I like how it can be concealer too, hope it works on my oily lids, as none of the others last on me. Too bad, as Eden is a great match for me

  • Amy

    The new formula is awful. I absolutely loved my sin eyeshadow primer. The new “minor sin” stays wet and does not cover as well. It leaves a greasy feel on my eyelids. I hate it. Why fix something that isn’t broken? I just don’t get it. I honestly feel like they did this because the old primer was so good that you only had to use a small dot, so the tube lasted forever. I guess it’s about quantity over quality, and they just lost my business bc I will be looking elsewhere.

  • Michelle

    Thank god it’s just not me! The new formula is awful! I liked the squeeze tube with pin point opening. I never had an issue with it. That formula was thicker, tackier and dried quickly and matte. My eyeshadow lasted all day, color would pop. The formula in the new packaging is wet, doesn’t dry fast and CREASES! My eyeshadow fades and will crease and my Bobbi Brown gel liner will not stay put.

    This formula is one hot runny mess.

  • Steph Lonsdale

    I can’t believe what I’m reading! I thought it was just me who suspected Urban Decay eyeshadow primer had changed.

    I can remember a time when my shadow stayed put all day and evening and was quite difficult to get off – not any more; this new formula is greasier, never seems to dry properly and my shadow fades and creases, making a real mess with both shadow and liner.

    Am going back to a neutral shadow base – not the best solution, but much better than U.D.

  • Brigitte

    After running out of Eden I went to restock at Sephora yesterday to be surprised at the packaging but more the so the formula. What happened I thought? So I googled to see if it was just me and well, here I am. Darn it. Why do they always ruin a good thing. Maybe sales will go down and they’ll go back. sigh

  • lisa

    Please bring back sin the new minor sin formula is terrible! I was so happy with the old formula and it looks like I am not alone in my dissatisfaction. Why fix if something if its not broken?? I will try nars.