Lush Dear John Cologne Spray ($27.95) is a revisit to the charming days of Lush’s sister company, B Never To Busy Too Be Beautiful. The reintroduction of Dear John brings me great joy and hope that one day soon we’ll see the return of Keep It Fluffy. Mark (or Simon, we know you’re the master nose behind many a good Lushie fragrance!), I hope you’re reading this. We need Keep It Fluffy!
But until that time, I shall wait patiently and let Dear John keep me company while doing it!
What’s to be said about Lush Dear John? It’s everything! Although created as a men’s fragrance to me it is very much a unisex (Dirty is another delightful men’s fragrance that smells wonderful on women!).
Mark created this fragrance with his father in mind! Well, many of the newer Gorilla fragrances were created with his dad in mind but Dear John is one of the first. Dear John was originally offered, many years ago, in the B Never To Busy Too Be Beautiful Collection. B Never was Lush’s fancier, glam sister that offered a variety of gorgeous fragrances and bath and body goodies. Several years ago B Never shut up shop much to my dismay, taking fragrances like Keep It Fluffy, Dear John, and many others with it. In and around 2010, Lush introduced a line of fragrances to their bath, body, and skincare line up called Gorilla. Gorilla was a host of different, unique fragrances and in with those fragrances were some beloved B Never ones.
Nowadays, Gorilla is in its third generation of fragrances releases and most are unique to its catalog but there are still a few B Never nods here and there. And occasionally, we get a rarity like Dear John. I always meet these repromotes with great Joy as it brings me back to nearly 10 years ago when I was a new and overly excited Lushie fan girl.
I was recently surprised when I walked into a Lush store and came upon Lush Dear John Cologne Spray. It was unexpected as I knew the UK had it but hadn’t realize it was available in the US too. You see, I had tried ordering the 50ML perfume from the UK but they only ship 30ML and under to the US. I asked my dear and bestest friend Libby, who lives in London, to pick me up one. But Libby is a little slow to ship so, with a heavy heart and decided I’d have to wait patiently for my Dearest John to arrive.
Now Lush Dear John Cologne Spray, isn’t available in the perfume which is what I asked Libby to get for me. It is however, available in a cologne spray which is a weaker in comparison to the perfume formula. But hey, I’ll take what I can get. This is available in a 5 oz glass bottle and costs $27.95. It was the best $30 bucks I’ve ever spent in my life.
Dear John is a fragrance that needs to develop because first mist out of the bottle is very harsh. Most of the sales associates will tell you it smells like coffee and it does have coffee notes but it does not smell like coffee. The first mist, wet on the skin is a strong citrus and cedarwood blend. It’s a fragrance that will make you cough and cringe slightly because all the notes seem to come together in that initial blast in a mix of a cough inducing aroma. It’s the dry down that’s the joy. As it sets and warms on skin you’ll find the smoky vetivert comes out to play. As it dries further it develops a smoky charcoal note that smells like a lighter, sweeter version of Lush Dark Angels Cleanser. To me it’s like a mix of cedarwood, charcoal, vetivert, clove, and sugar. It reminds me of black licorice for some reason!
If you like warm, comforting, wearable men’s fragrances, I think you’ll adore Dear John. It’s a terribly inviting and sexy scent to my nose.
Available at Lush stores or at lush.com.