June 24, 2016

Maybelline Baby Lips Glow Balm Has Everyone But Me Out of Their Minds

I purchased this item and I receive a small commission if you shop using the links in this post.

Maybelline Glow Balm

Everyone is out of their minds about the launch of the new Maybelline Baby Lips Glow Balm ($4.49) except me. Baby Lips Glow Balm is a new pH Color Transforming Lip Balm with the same moisturizing benefits as the original Baby Lips formula but with a color adjusting formula that reacts with your pH and reveals the perfect shade of pinks on your lips.

Baby Lips Glow Balm isn’t new as it has been available in Asia for literally ages. It is however, new to the US market and apparently a beauty editor and blog favorite from what the posts I’m seeing. Every huge beauty editor at the moment is posting about this madly. It’s as if no one in their life has every seen a pH color transforming makeup product before. News flash, people, this isn’t a new idea! Mood lipstick has been around since the 60’s and many, many brands from Stila to Lipstick Queen has taken on the formula. Hell, there are even pH blush formulas that give your cheeks the perfect shade of pink.

But reading about this on beauty sites makes it sound like it is a makeup life changing event! “OMG THE INTERNET BLEW UP BECAUSE THERE’S A NEW MAYBELLINE BABY LIPS GLOW BALM AVAILABLE AT THE DRUGSTORE!”

Sorry, I’m not that excited about this and I’ll tell you why.

Baby Lips Glow Balm

Maybelline Baby Lips have quickly gained a rather huge following since their debut in 2011. Since that time there have been many, many formula releases including a Rescue Medicated formula, Neon shades, Crystal sheer colors, Holiday edition Baby Lips, and even Baby Lips Lipgloss, and a new Baby Lips EOS style lip sphere! Baby Lips is apparently a big business for Maybelline and I can see the appeal. Not only is the Baby Lips Collection appealing to younger girls and boys and tweens but also very appealing to the Bonne Bell Lip Balm generation. There’s something very, very appealing about collecting little flavored lip balms. I think for myself and many others, our introduction to makeup was likely a flavored lip balm of some sort. That’s one of the reason’s I believe Baby Lips are so appealing.

Maybelline Baby Lips Glow Balm

Personally, I’ve never been a major Baby Lips fan. I tried them and found them uneventful yet I continue to purchase them to review on Musings of a Muse since they are such a popular product. I will say that over many formulations I’ve found a few that are keepers and some I really love where as others failed to impress me. They are nice for a quick dab of color and a bit of moisture on lips when you can’t be bothered to reapply lipgloss and lipstick as the day progresses. However, their moisturizing formula is over marketed to death as no way is this formula providing eight hours of moisture.

Speaking of over marketing…

Maybelline Baby Lips Glow Balm5

Maybelline Baby Lips Glow Balm swatches

Maybelline Baby Lips Glow Balm is a bit of a gimmick. Honestly, this shade is no different from many of the pink shades that Baby Lips already has introduced or even has available in the permanent collection. You can get the same shade of pink on your lips using Pink Punch which is a permanent shade. I wouldn’t call it self-adjusting at all. It’s provides a sheer pink color to lips that’s will likely be barely noticeable if your lips are already pigmented. The good news would be the fact that it didn’t turn a horrible Barbie doll pink as most pH lip balms and glosses have a knack for turning the brightest bubblegum shades on everyone’s lips! I do think it looks much more pigmented swatched on my arm compared to what I got on my lips but as I said it really depends how pigmented your lips are.

Is it fun? Yes. Is it an absolutely must buy product? No.

The main difference here is the fact that it comes in a new packaging which features an opaque pink cap that doesn’t display the shade. The original packaging has a transparent cap so you can see the color through it.

I will say this formula is a little balmy and softer than the original but I noticed that since trying the original Baby Lips formula when they launched that the formula has improved considerably. But still, they remain a rather uneventful lip balm that provide light moisture and a hint of tint. That would be the same thing you get with the Maybelline Baby Lips Glow Balm. There’s nothing special or unique about this and I hopefully saved you four bucks telling you that.

Maybelline Baby Lips Glow Balm fotd

So, don’t lose your minds over this.

But if you must lose your mind at least wait for a sale or grab it at Ulta.com all Maybelline is Buy 1, Get 1 50% Off and use coupon code 405490 to get an extra 3.50 off an order of $15 or more.

Tried Maybelline Baby Lips Glow Balm?

Do share your thoughts!


I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Nikki

    I’m gonna get it, I can’t resist! I have the cherry baby lips and I love that one. I wasn’t too crazy about the other colors in the line. I have a couple of the lip glosses too.

  • Jennifer

    I ordered it through amazon and got it yesterday. I was so excited to try it out…only to be let down. πŸ™ It did nothing for my lips. I could not even tell I had it on. My lips looked glossy, but no color change though.
    It was a disappointment for me. But, for 4 dollars, I guess it’s worth a try. Maybe it will work better for another gal.

    • Isabella Muse

      Same thing here! It’s a bit of pink but not much! You can get the same from any of the Baby Lips in pink!

  • Heidi

    I went crazy about the Baby Lips at first and liked a couple of the earlier offerings, but they’ve been lackluster lately. I didn’t like the Crystal ones at all, and the medicated ones I found to be gross. Now I’d rather swap five or six of these for one Lipstick Queen sheer. I still have Frog Prince, too, and one e.l.f. mood lipstick, so I think I’ll tide myself over with those two.

    But I do have to say, for around $4 Maybelline does give you a lot of product in these tubes. And that pink is really pretty on you.

    • Isabella Muse

      i’m just the opposite! I liked the later ones better than the originals and loved the Crystal ones! I agree completely, would rather spend the bucks on something else! Aw thanks Heidi!

  • Abigail Landsbrook

    I don’t understand all the hoopla about Baby Lips either. Besides just being a rehash of a classic product (mood lipstick), I’ve purchased tons of color changing lipsticks, lip balms and glosses for many years. This isn’t anything new at all.
    Furthermore, it is full of cheap chemicals and produced in China. Animal testing, impure ingredients and unsanitary environments. Not good.
    Thank you for sharing this with the public. Stay Beautiful!
    P.S. I think you have very pretty soulful eyes!

    • Isabella Muse

      Agreed Abigail! aw thank you! omg thank you very much πŸ™‚ <3!

  • Carolyn (deaux)

    Muse is 100% correct.

    Ok, so being from the older Gen set (my youth being in the last 70’s early 80’s), I have seen PH balance lipsticks and even tried them. Although back then, they were a kind of a more gimicky item and they were green, black and other colors but would change when you put them on and they usually cost only like a buck or less (I was young then so don’t know if high end brands sold them or not). So when they went away, no biggie. So I was very surprised to see the new rise in them. And much more surprised in their market hype and the extremely high prices in the more expensive brands. But I guess as they say, if the past is forgotten (or in this case, it is I assume appealing to the more younger gen set), then history will fail and repeat itself. πŸ™

    Now I am just sitting back and waiting to see if Louboutin, Armani or some other high end designer comes out with a new color changing skin temp ring (aka mood ring) and charges and arm and a leg for it. And I’m sure it will probably sell. *rolls eyes* LOL.

    • Isabella Muse

      I think they have always been gimmicky but the packaging evolved and made it think we needed them hehehe πŸ˜€ LOL! I’d laugh if Louboutin did like a $100 one hahah Carolyn!

  • vanessa

    just got suckered today. sigh. it looks like i have nothing on. wish i would have seen your review before i bought. thank god it was only 4 bucks.

  • Bethany

    I picked this up last night after seeing it advertised somewhere online (perhaps Instagram). I was hoping it would be an affordable alternative to my Dior Addict Lip Glow, which I LOVE and can never be without. However, I tried not to have too high of expectations because, well, one is clearly higher end and the other is just your run-of-the-mill drugstore product. I think it’s worth the $4 you pay for it, and it is moisturizing enough. I liked the tinge of pink it gave me, but like you, I did not find that it was particularly color-changing; it was the same pink swatched on my hand as it is in the tube, which is unlike the Dior or Lipstick Queen options that actually change/develop color. All-in-all I think it is a fine purchase but nothing to lose your mind over. πŸ˜‰

    • Isabella Muse

      ugh it broke the internet when it first launched. Everyone beauty editor was raving it to the moon! It isn’t anything special and def can’t replace Dior Addict Lip Glow in my opinion! So sorry you were disappointed Bethany πŸ™

  • vixen

    I bought this Maybelline Baby Lips balm tonight, hopeful for a less costly alternative to Dior Lip Glow and Givenchy Hydra Sparkling Magic Lip & Cheek Balm.

    When I got home I decided to swatch all 3 products on my hand and to my surprise, BabyLips is a total dupe of Givenchy, both leave a sheer bright pink hue. Givenchy might be every-so-slightly darker, but not by much. Dior is quite a bit lighter in color and the tone is warmer while the other 2 are cooler in tone.

    Dior $33.00
    Givenchy $32.00
    Maybelline $4.50

    Poster Abigail had me concerned that Baby Lips is made in China. She is wrong.
    It is, in fact, made in the USA.

    Thank you for your interest in Maybelline, a brand of L’Oréal USA, Inc.

    LÒ€ℒOréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does LÒ€ℒOréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”

    Here’s a list of BL ingredients:


    Considering it’s possible to buy over 7 to 1, Baby Lips vs Lip Glow or Magic Balm, I’ll be going with BL from now on. No longer will I fear losing a $30+ lip balm.
    (Yep, I’ve done that with a nearly brand new Lip Glow…sniffle!)
    I think THIS is why people are “out of their minds” for this product, not that it is a major revolutionary product.

  • Lyza Rae

    Completely agree with everything you said about the formula, absolutely nothing special and definitely not moisturizing for anyone with really dry lips! I’m a Carmex girl but I bought one Baby Lips to try something new – never again! Thankfully Carmex are now coming out with new scents to satisfy my urge to experiment and my dry lips, lol.

  • Michelle Luna

    Right with ya on not being at all impressed by the whole Baby Lips thing. I really just don’t get it. Also, I still collect Lipsmackers.

    • Isabella Muse

      haha I do too! Lipsmackers somehow have a special place in my heart!

  • Cindy

    Well I Have really big dry lips and spent a lot of money in Mac lip primers because of the nice moisturizering waxy feel and I got this same feeLing with the Maybelline baby lips in da blue container I absolutely love it !!!!

  • Audrey

    Thx for all ur reviews– this review actually made me wana buy it, because it looks so pretty on you! Although i do agree with your writings, idk what the crazy-hype over baby lips is all about… lol

    • Isabella Muse

      My pleasure aw thanks! Well, it’s cheap so why not try it if you want it? πŸ˜€ I don’t either, Baby Lips have so much hype but I’m just not that into the formula ;D

  • Christina

    Hi there! Just stumbled across your site when googling this product.. just wanted to say, love your thorough and honest review! Well spoken, amusing and thoughtful.. thank you! Just bookmarked and now onto explore your other musings.. cheers!