It Cosmetics Anti-Aging Armour Super Smart Skin-Perfecting Beauty Fluid SPF 50+ is a new Sephora exclusive sunscreen that provides a hint of tint and the protection of SPF 50 all in one. As you know, It Cosmetics recently launched at Sephora.com with several brand new, exclusive product launches including this new SPF.
I love the idea of It Cosmetics Anti-Aging Armour Super Smart Skin-Perfecting Beauty Fluid SPF 50+ a lot more than I actually love the formula. I’m so used to the lightweight, gel-like consistencies of Japanese SPF formulas that I have a hard time with anything else. I’ve never been a lover of fluid SPF formulas so do take that into consideration when reading my review on this particular formula. I find fluids difficult to blend and I also feel like they are a bit itchy and silicone-like on my skin! I also feel like they never fully absorb and they leave my skin pasty and chalky. All of these things are an issue with the It Cosmetics Anti-Aging Armour Super Smart Skin-Perfecting Beauty Fluid. If you’re used to fluid SPFs and you use them daily you’ll likely love this formula but if you’ve had any of these issues I described with fluids before, well, this isn’t a formula for you!
This is actually a tinted SPF which acts to even out skin tone as it protects it. Again, I love the idea of this but not so much how it actually works. First off, I feel compelled to use less since the shade is a little too light for my skin tone. The lighter beige does do well to even out skin tone but it also leaves me looking very chalky and pasty. When using SPF more is always better but considering this is tinted it might not work well for all skin tones. Yes, it is sheer but it is pigmented enough to leave behind some coverage and it the shade isn’t quite suited to your skin tone you’ll want to apply less which is never a good thing if you’re relying on this formula as your sole sunscreen.
It’s infused with some great ingredients like peptides, niacin, hydrolyzed collagen, and hyaluronic acid. The fluid formula is light on a swatch or in my hand but feels a little heavier and slicker on my face. It absorbs quickly but feels a bit scratchy which I find is a trait of most fluid SPFs formulas. It does make me a bit oily as the day progresses and creates a bit of shine as well which is abnormal for my drier skin type. I’d liken the formula most to Neutrogena Ultra Sheer Liquid Sunblock Broad Spectrum SPF 70.
I don’t particularly like fluid formulas as I said above and everything I described here is exactly how most fluid sunscreens perform on my skin. I wouldn’t say there is any fault with It Cosmetics formula, it’s just that I’m not a lover of fluid sunscreens. Another thing to keep in mind is the price is $38 and the size is 1 oz. You’ll likely run through this one pretty fast if you use SPF daily.
It Cosmetics Anti-Aging Armour Super Smart Skin-Perfecting Beauty Fluid might just be a hit with fans of fluid sunscreens but the hint of tint might be a miss for most as this isn’t a universally flattering shade and it won’t fit most medium, tanned, or darker skin types. The tint definitely limits who can use it unfortunately which might just make it a reason it’ll end up on a no buy for many It Girls!
It Cosmetics Anti-Aging Armour Super Smart Skin-Perfecting Beauty Fluid is available now, exclusively at Sephora.com.