September 7, 2016

It Cosmetics Now Live at with Brand New Product Launches!

I receive a small commission if you shop through my link.

new it cosmetics launches

Remember I told you a few weeks ago that It Cosmetics would be sold at Sephora? Well, It Cosmetics is now live at! Not only is it live on Sephora’s website but there’s also a range of brand new products like It Cosmetics Bye Bye Under Eye Eye Cream Smooths, Brightens, Depuffs, It Cosmetics Bye Bye Pores Primer Oil-Free Poreless Skin-Perfecting Serum Primer, It Cosmetics Anti-Aging Armour Super Smart Skin-Perfecting Beauty Fluid SPF 50+, and other brand new product launches.

I’m excited.

How about you?

Right now, the collection is smaller but it does include fan favorites like Bye Bye Under Eye Concealer, Bye Bye Redness, a range of It Cosmetics Makeup Brushes, and other items. I’m sure they’ll expand further. I think the most exciting part of this launch would be the new launches that will likely be exclusively available at Sephora.

It Cosmetics has come a long way from QVC that’s for sure! Recently, L’Oreal purchased the brand for 1.2 billion dollars with Jamie still remaining in her position with It! This purchase could open many new doors for the brand but not everyone is a happy camper about this new development!

None the less, the show goes on and It Cosmetics continues to branch out with bigger, stronger offerings. Here’s some that caught my eye!

It Cosmetics Bye Bye Lines Serum Advanced Anti-Aging Wrinkle-Smoothing Miracle Concentrate $58
A new weightless serum that lifts, firms, and fills line in as little as ten days thanks to a formula rich in peptides, caviar extract, hydrolyzed collagen and algae.

It Cosmetics Bye Bye Under Eye Eye Cream™ Smooths, Brightens, Depuffs $48
A new anti-aging eye cream that brightens dark circles, eases puffiness, and treats fine lines and wrinkles with a blend of vitamin c, copper, blue algae, and peptides as well as collagen and essentials oils and caffeine.

It Cosmetics Bye Bye Pores Primer Oil-Free Poreless Skin-Perfecting Serum Primer $38
An oil-free primer that provides a matte finish for makeup to adhere to while blurring pores and filling fine lines and wrinkles.

It Cosmetics Anti-Aging Armour Super Smart Skin-Perfecting Beauty Fluid SPF 50+ $38
A multitasking SPF fluid that acts to protect skin from harmful sun rays while hydrating skin and evening out skin tone.

I’m very excited about these new launches.

How about you?

Shop It Cosmetics now at

I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • Chanty

    Sephora posted on Instagram that they now have the brand Moroccanoil but when I looked on the site it wasn’t on there. Anyone else see that?

  • Mary Kay

    I’m one who is not a happy camper about the purchase, but it was bound to happen. It always does. But as happened when Tarte was bought out, it usually is good for my wallet. I’ve hardly bought anything from Tarte after their purchase. There were subtle changes, and in a very competitive market, subtle can mean switch. I’m sure these IT skin care products are good, but they fairly expensive. If they came out with a smaller, inexpensive ‘Try Me’ set, I’m sure I’d try it, but otherwise, my wallet will be safe. Thanks as always for your wonderful and informative posts! <3

  • Kris

    YEESSSS! I prefer Sephora over Ulta, so I am thrilled to be able to get IT products at Sephora now!

  • Emily

    Looking forward to your reviews! I’m especially curious to hear how that new SPF 50 “beauty fluid” compares to BareMinerals PrepStep with SPF 50 (which I like but don’t love-love).

  • Dee

    I’m excited about these new products and look forward to your reviews! The Bye Bye pores, under eye cream and SPF beauty fluid all sound very promising to me.

  • zVintageFashionizta

    I’m almost out of my CoverFX primer so I may give this one a try.

  • Linda

    I bought them from Qvc I am a believer I have had this deep wrinkle between my eyebrow for years after 3 weeks of using the serum it noticeable that it is going away. I have been using Clinque for years hasn’t touched it, I have all but given up figured oh well until I tried this. I am thrilled