March 9, 2017

Models Own Now Sold at Ulta

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Lots of fantastic news from Ulta today! MAC will be sold at Ulta shortly but not only that Ulta also sells Models Own now! This adorable brand has always been a fond favorite of mine and I could believe my eyes when it popped up at today! I’m terribly excited about this.

Ulta continues to grow it’s catalog of brands at a very rapid pass in 2016 and now into 2017 with both higher end offerings from brands like Guerlain and NARS and even budget friendly ones like BH Cosmetics. Not to mention their International catalog is growing daily with fine Korean beauty brands and now British ones too such as Makeup Revolution.

Not to sound greedy but can we get Borjois Paris back and possibly can you bring over Barry M?

I’ll be waiting ๐Ÿ˜‰

Shop Models Own now at and hopefully soon in stores as well!


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About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Sarah

    Do you know if they’ll be bringing over the nail polish? I got SO into their nail polishes! But this has been an exciting day for Ulta news! I can’t handle it, I wonder what other amazing surprises they have?

    • Isabella Muse

      I’m doubting it but one can hope ๐Ÿ™‚ I think there’s lots more to come!!!!!!

  • smurfgir06

    OMG, if we could get Borjois back in the US, it would be amazing!

  • Adrienne

    At first glance that looks like Cargos Aloha palette and I imagine it’s cheaper. Maybe Ultra read your blog last year and saw our comparison posts. I’m glad they are adding more brands, Nars was a good addition . I hope they don’t change their rewards program to make it difficult to get some of these prestige items.

    • Isabella Muse

      oh I doubt they will ๐Ÿ™‚ I think they are really trying to grain traction with Sephora!

  • TropicalChrome

    *sigh* and once again they bring over everything BUT the nail polish, the one thing I’m interested in. (See also Catrice, Bronx Colors, etc.) At least it looks like the Models Own site still does international orders.

    • Isabella Muse

      ha funny you mention this because I’m not a polish girl but I actually love Models Own polish and won’t use anything else when getting a pedicure ๐Ÿ˜€

    • Kimmwc03

      Dang, I was hoping for the polish too. And if they brought over Barry M then they would probably skip the polish as well. ๐Ÿ™
      Some US sites do sell Models Own polish but it’s impossible to get Barry M at a reasonable price.

  • Christina D.

    I saw the new eyeshadow palettes on yesterday, and as you know, that is my weakness when it comes to cosmetics and I want all of those pretty palettes. And now for the big question: do you know where the eyeshadow palettes are manufactured? I believe I had read somewhere that Models Own manufactures in China. I also read that the pigmentation isn’t that great.

    • Isabella Muse

      they aren’t that great at all but I’m slightly addicting to buying them lol! And yes, some are made in China! :-/

      • Susan

        Have you reviewed any of them? Looking at the site, I’m tempted by the Supernatural one. thx

        • Isabella Muse

          None of the palettes no, because it was difficult to get them in the past! now I can ๐Ÿ˜‰ I’ll get on reviewing them soon!

  • kimkats

    WUT?! MAC is going to be sold at Ulta?! Oh, I hope it’s sold at my lil town Ulta – pleasepleasepleaseplease…… Otherwise I have to drive 60 miles to get a MAC fix, and this would be SO much nicer!

    WOOT! THanks for the heads up on all the new lines Ulta’s going to be carrying!! They really are going to start giving Sephora a run for its money!!! And (thus far) the consumer is the real winner! ๐Ÿ˜€

      • Susan

        Oh, one more question, sorry. Do you know if Ulta is discontinuing any brands to make room for MAC or other things? Don’t you hate it when your favorite fill-in-the-blank is discontinued without warning? :-O

        • Isabella Muse

          not that I know, Susan! ๐Ÿ™‚ I know what you mean, I still sob that Sephora stopped carrying lorac!

  • Christina D.

    If you say they aren’t all that great, I believe you and I appreciate it your honest opinion. Besides, $18 each palette isn’t all that cheap so I think I will have to resist the temptation to buy more eyeshadow palettes and pass. Thanks and have a lovely weekend, Sista Muse!

    • Isabella Muse

      aw flattered sis ๐Ÿ™‚ You might want to try if they go on sale, otherwise don’t poay full price! ๐Ÿ™‚ I’ll try to get some reviews live for them! Have a great weekend my dear ๐Ÿ˜€

  • genevieve

    Bourjois is a great line that we actually have in Aus – their healthy mix foundation and lipsticks are pretty good.
    Hopefully Ulta will carry brands that aren’t available at Sephora et al. I will cross my fingers for you. And I hope MAC comes to a store near everyone.

  • LindaLibraLoca

    Ulta is high up on my shopping list once I get to the States, and it gets more and more exciting.

  • Yen

    Such a bummer. I was so excited and went to my local Ulta since the website said my location had most of the products in stock. To no surprise, none of the associates had even heard of the brand. I told them Ulta recently started carrying the brand and they thought it was an Ulta brand item. I even showed them the website and pointed out the IN STOCK next to the store location. They just said sorry, I don’t know, shrugged and walked away. I love the stuff Ulta carries, but I always get turned off going there.