Meet Taste Beauty’s Felicia the Flamingo Lip Balm which is a ten dollar lip balm available now at Sephora.com. This happens to be strawberry scented lip balm that hydrates and nourishes dry lips and just happens to come in a flamingo float shaped pot!
Did your brow slowly inch up there?
I had a brief flashback for a second there. I was 8 years old, I was shopping the Oriental Trading Company’s Catalog with my sister for lip balms to include in my gift bags at my birthday.
Sure, I’m as obsessed with cute lip balms as everyone else around here. No shame, I’ve always admitted to owning far too many of them but I admit to be slightly shocked to see such a kitsch-y lip balm on Sephora’s site. Hmmm…!
Speaking of beauty incubators, Taste Beauty is a fairly newish brand (2015) that creates a wide array of different pop culture inspired lip balms. For example, if you ever run across a lip balm scented like your favorite candy at the .99 cent store, Taste Beauty is likely responsible for it’s production.
So yeah, this was a little weird to see at Sephora. Ulta adds MAC, NARS, and Cover FX to their line up, Sephora adds flamingo shaped lip balms. Yes, eye brows are raising now! Cute, but an odd pick for Sephora.
Your next big beauty buy, kitch-y lip balms at Sephora.