Belif First Aid 360 Eye Care Mask ($36) is a new intensely moisturizer eye cream mask that the brand released stateside a few weeks ago. I actually haven’t had a ton of success with Belif’s eye cream formulas. Well, that isn’t totally true! I did like Belif Peat Miracle Revital Eye Cream but I was disappointed with Belif Moisturizing and Firming Eye Cream. When you create a product as highly hydrating as The True Cream Moisturizing Bomb you instantly expect the brand’s eye creams to be equally and as intensely as hydrating and they haven’t quite reached that pinnacle in their eye cream department.
Until now anyway!
You can consider Belif First Aid 360 Eye Care Mask the equivalent of The True Cream Moisturizing Bomb but for eyes. This formulas are equally hydrating and ideal for drier under eyes areas but this formula is faulty, I’ll get into that in a bit though.
This isn’t your average everyday eye cream although, should you like, no one is stopping you from tapping it gently under your eyes as such. What it is, is a leave on mask that you’ll use in conjunction with an eye massage to decrease puffiness while moisturizing your eye area. It promises to be a gentle formula that’s ideal for sensitive eyes which decreases puffiness, dark circles, and dryness. First off, I think it could be slightly deceiving being for “sensitive” eyes as it contains a lemon-y fragrance which could be irritating. The fragrance is unnecessary in an under eye product and they should have left this out of the formula completely. That’s the big fault with this formula. Aside from that, it’s a great product however, I wouldn’t say it’ll depuff nor treat dark circles however, if you embrace the massage technique you will notice eye bags/puffiness will look better.
They instruct you to take a generous scoop of the product out and massage it in the 360 degree circular motion around the eye area. You do not need that generous amount. A small amount should be plenty to hydrate eyes and give enough slip to do your massage. I do a facial and an eye massage every night during my skincare routine. The first step is my facial massage using Hada Labo Gokujyun Premium Hyaluronic Acid Lotion and I follow up by giving my under eye area a massage with Dr Denese HydroShield Eye Serum. Recently, Belif First Aid 360 Eye Care Mask took the place my beloved Hydroshield Eye Serum.
If you plan on buying this I would highly suggest checking out Shiseido video on eye massage. They show you the perfect massage techniques and show accurate locations of the six pressure point areas. Believe me, if you do this nightly your eyes will look a hell of a lot younger and a whole lot less puffier.
As for the mask, it has a pudding gel-like texture that’s creamy and slick. It thins out and melts upon contact with skin and at this point you can start massaging the mask under your eyes, lids, at your temples (side of your eyes), and around the brow bone area. The formula is super hydrating and it retains water well so, your eyes will look plumped up and plush which makes finer lines look a lot less prominent. I’ve said it before, I’ll say it again, if you hydrate well, your finer lines will look so much better and this delivers plenty of moisture to the under eye area. This is in fact where the mask excels. I wouldn’t say it’s treating puffiness nor dark circles as the massage is the key to decreasing puffiness. However, it will deliver a boast of much needed moisture under the eye area that will make it looks smoother and softer.
I’m prone to puffiness and my eyes tend to always look tired. I rely on moisture and a good concealer to look more wide away. This formula not only hydrated but it made my eyes look fresher and well rested. Not to mention the results are visible within a day of use. The morning after my first application I could visibly see how much better my eyes looked. The skin was plumper my finer lines looked a lot less obvious, and my eye area was very, very well hydrated.
Belif First Aid 360 Eye Care Mask isn’t a miracle formula that’s going to erase and eliminate darkness and puffiness. But when used in conjunction with a good massage you’ll notice that eyes are much more hydrated, able to retain moisture, and a lot less puffiness. I really liked this formula and I’d happily purchase it again.
Belif First Aid 360 Eye Care Mask is available at Sephora.com.