Benefit Boi-ing Airbrush Concealer ($20) is a new concealer that launched with the revamped Boi-ing Concealer Collection. As you already know Benefit discontinued Lemon Aid and relaunched their Boi-ing Concealer in new packaging as well as revamped their entire concealer range as well as renamed Erase Paste. Lots of changes in the world of Benefit Concealer lately!
One of the newest and latest releases, packaging revamps aside, is this new Boi-ing Airbrush Concealer that I had hopes might be some sort of whipped up formula like my beloved and long gone Maybelline Dream Mousse Concealer.
Let’s take a look and see if it measured up!
Benefit Boi-ing Airbrush Concealer ($20/.17oz) arrives in a large hubcap-like design. The packaging reminds me of a more colorful and pink version of Urban Decay’s old eyeshadow hubcap eyeshadow pots. I see where Benefit is going with it as they want to maintain that vintage pin-up girl packaging.
This is marketed as a waterproof, soft-focus concealer that has sheer to medium coverage with a formula that doesn’t crease or cake. I hear “airbrush” and soft-focus and I automatically revert back to the brilliance of Maybelline’s Dream Mouse Concealer. That formula had a whipped mousse-like texture that applied oh so beautifully under eyes. I’m somehow conditioned to believe airbrushed automatically means mousse but sadly, Boi-ing Airbrush Concealer isn’t whipped or mousse-like at all. This is actually a thinner, more emollient and lighter textured with less coverage than the original Boi-ing formula. The lack pigment will either work in your favor or not but I’ll address that in a few minutes back to the formula for now. Even though it wasn’t the whipped up consistency I was hoping for I was still quite pleased with the texture. It’s very light, it blends easily under my eyes, and has a lightly emollient texture that gives it a certain slick feels that blends out easily under my drier eyes. Sadly, the formula doesn’t quite stick around the way I would want as it has a tendency to crease rather quickly. After application, I typically set with powder and I’m good to go with most concealer formula but Boi-ing Airbrush creases into my finger lines at around hour three. I can gently pat it back into place but if I forget or I’m having a busy work day I might just look a little weird with my concealer creases into my finer lines. Not a pretty look as we all know. Benefit does say it’ll last for 10 hours but the creasing happens fairly quickly however, I noticed that the concealer does wear for a good eight hours under my eyes! It isn’t fading, merely creasing as my eyes look quite bright and happy at hour eight. Speaking of brightening, that’s one of the nicer things about this formula. It does provide a nice brighter look under eyes and not from mica or sparkle. It’s just a brighter look after application however, it’s sheer so it doesn’t quite cover up puffiness, finer lines, and it won’t cover dark circles unless you’re using some sort of corrector prior.
The formula has more negatives points than positive ones unfortunately. This might be a good pick if you don’t need a lot of coverage, you’re younger, and you have less drier eyes than my own as that might prevent creasing issues. But older eyes might just find this one useful for quick makeup application if you’re head to the gym and don’t want to look tired or if you’re running errands. But for flawless coverage, sadly, this isn’t going to get you there.
Did you try it?