Maybelline Gigi Hadid East Coast Glam Gel Eyeliner ($11.99) is one of two shades of eyeliner that launched in collaboration with Gigi Hadid that represents the East and the West Coast or in this case the East.
Take a look!
Maybelline Gigi Hadid East Coast Glam Gel Eyeliner is one of the items you should avoid from this collection. Why? It’s not because the formula isn’t great. It’s amazing! It’s testimony to how far drugstore eyeliners have come in terms of formula. It’s super creamy and requires minimial effort to apply. It just glides on with the lightest of touches, rivals Urban Decay Perversion in terms of pigmentation, and has an excellent smooth, even application with a long-strong wear on my drier eyes. And let’s not forget that it applies and wears well on my waterline. The glossy black finish is dramatic and beautiful. I remember my sister used to have to use a lighter to melt down her drugstore eyeliner because believe me, there was a time when budget eyeliner was crazy dry and actually hurt to apply. It’s coming a long, long way my friends.
So, why don’t you why to buy Maybelline Gigi Hadid East Coast Glam Gel Eyeliner? Because it’s crazy expensive. This is the same exactly formula as the amazing, incredible, fantastic Maybelline Lasting Drama Waterproof Gel Pencil which is 0.04 oz and $7.99 each. Gigi’s version is 0.038 oz and $11.99.
Sure, the dusky nude pink packaging is lovely! But not lovely enough to pay more and get less. Thanks but no thanks.
Fantastic formula but the higher cost for less really turned me off. Just buy the black version of Maybelline Lasting Drama Waterproof Gel Pencil! It’s the same damn formula!
Maybelline Gigi Hadid East Coast Glam Gel Eyeliner is available now at ulta.com.