I Paid $16.10 For A Maybelline Eyeshadow Palette
It continues to become abundantly clear that the cost of drugstore cosmetics has risen considerably over the last ten years. The fact has never been clearer for me than after I walked out of an Ulta recently with a receipt held in my hand for a Maybelline Eyeshadow Palette that I paid $16.10 for.
There’s a certain embarrassment that comes from spend nearly twenty bucks on a very small eyeshadow palette from a drugstore brand. You’ll find yourself thinking about how you could have went to Sephora and probably gotten a better deal on some mid-range brand. And right now, with a plentiful round of gift sets available you can get quite a good deal of bang for your buck at Sephora.
Yet here I am the proud of owner of a Maybelline Eyeshadow Palette that cost me $16.10.
As you know already Maybelline recently introduced a range of City Palettes which contain six eyeshadow shades. Fast forward several months and Maybelline collaborated with Gigi Hadid to create an entire color collection that also happened to include some City Palettes which also contain six eyeshadow shades. Now to the City Palette range is already pretty expensive at ten bucks a pop but bring Gigi into the mix and Maybelline tacked on an extra five bucks for her eyeshadow palettes.
To add insult to injury when I tried using a coupon at Ulta for $3.50 off I quickly realized I couldn’t because the palette was $14.99 and to get the $3.50 off I had to spend $15. Good grief.
As we headed into 2018 I think you’re going to see drugstore prices righting a few more dollars. Physicians Formula has already hit mid-range pricing and Maybelline and L’Oreal are right on the heels of doing so themselves. Quality has improved dramatically on drugstore makeup but you may question whether you really want to buy that $16 drugstore eyeshadow palette or just throw your hands up and head to your local MAC or Sephora store instead.
What do you think of drugstore pricing lately?
Has it gone too far?