December 6, 2017

Almay Spring 2018 Featuring Palette Pops and Shadow Squad Eyeshadow

I receive a small commission if you shop through my link.

Almay Spring 2018 arrives today with a brand new selection of gorgeous Shadow Squad Eyeshadow Quads and Palette Pops featuring nine gorgeous shades of shadow. I’ve already reviewed the new Almay Best Blend Forever Makeup which I really enjoyed so, I’m hoping that’s a prelude to some of their other offerings this upcoming season! I gave it a Muse Approval because I was so impressed with the lightweight, comfortable coverage!

Almay to me always seems like a they concentrate heavily on their base collection and have few color options so it was a shocking and delightful surprise to see their new Shadow Squad Palettes launch in 15 shade selections. These quads are made up of four shades in matte and shimmer finishes. It also looks like they are re-promoting a lot of their Smart Shade items in new packaging.

Let’s take a closer look at Almay Spring 2018.

Almay Smart Shade Pressed Powder $13.99 (Available in 4 Shades)
A pressed powder that instantly transforms into your ideal shade which evens out skin tone and sets makeup for a flawless finish.

Almay Smart Shade Loose Finishing Powder $13.49 (Available in 3 Shades)
An ultra-fine powder that provides a flawless, natural finish.

Almay Shadow Squad $6.99
A single shade of shadow in four different finishes of matte, metallic, satin, and glitter!

Almay Palette Pops $14.99
A portable palette that contains nine shades to add a pop of color to lids!

Almay Truly Lasting Color Liquid Makeup $13.49
A natural, fresh-faced foundation that won’t rub-off and provides 16 hours of coverage.

Almay Best Blend Forever Makeup $16.99
A lightweight moisturizer slash foundation that contains an SPF 40 and provides lightweight, breathable coverage!

Almay Smart Shade Concealer $8.99
Smart Shade is a light to medium coverage concealer that turns from white to your perfect colored match shade. The line is extended by three new shades for the Spring 2018 season:

  • Medium Meets Deep
  • Deep Like Me
  • Make Mine Dark

Almay Liquid Lash Extenders Mascara $8.99
Extend this fiber and tube formula that wraps around lashes and extends them upwards and outwards.

Almay Long Lasting Brow Color $11.99
An innovative peel-off brow formula that fills and defines brows.

Almay Smoky Eye Trios $8.99
A curated selection of three contrasting shades to create an easy smoky look in minutes.

There a lot of shade extensions in the Smart Shade range as well which means if none fit you before now might be a good time to explore to see if you can find a shade that does.

Almay Spring 2018 is available at and will be at drugstores soon.

I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • kjh

    The quads seem like a good approach. I think they will be a love ‘em or leave ‘em, maybe depending on whether you like Almay formulas. You are always there for us w/these drugstore launches…and just in time for the latest Ulta coupon! Good time to try them.

  • Christina D.

    Get thee behind me! I will not be tempted by Almay. Same company as Revlon. Same crapola.

    • Jane

      There are two reviews on Amazon of the shadow squad and they look decent. Frankly I’m pleased that they aren’t all super warm toned like everything else in the makeup world has been lately.

  • Kish

    I definitely want to try that mascara, and I love the idea of the shadow quads. Some days I feel like sparkling and some days I don’t. 🙂

  • Lacy

    STAY FAR FAR AWAY FROM THE BROW color. I saw the new display of this brow stuff and mascara and was intrigued by the new brow concept especially since ive been growing my brows out the past few months. Came home and tried it, itas effin awful. Like tar in a tube. Against better judgment i tried it anyway thinking dont judge until you see end results. Well my brows looked hella fake and hella stupid like a bad tattoo. Then trying to peel it off, forget that! I actually lost some hairs from trying to peel and scrubbing this shit off! Basically tar colored wax stuck in my brows. So i returned it and grabbed the new mascara to try, test run tomorrow morning now that I’ve used up my previous mascara.

  • Joyce

    The brown eye shadow palette with 9 pans looks really nice!! I wish I wasn’t on a no-buy haha!

  • Dawnn

    The shadow quads have me mesmerized, even though I have so many palettes I feel like I must grab a few of them.. the different finishes.. love it

  • breyerchic04

    I really want to see swatches of these quads, they’re a great concept.