It’s become more clear than every before that Macy’s, Sephora, Nordstrom, and many other retailers are in direct competition with each other. This Holiday season the sales on makeup and beauty were plentiful and maybe even a little bit overwhelming as well. But none the less if it was a sale you were seeking, it was a sale you got with savings up to 60% off major brands like MAC, Urban Decay, Too Faced, and more…!
A few short weeks ago Sephora introduced a new promotion called Weekly Wows which brought together several products each week and marked them down 50% off retail prices. The very interesting thing about this promotion would be the fact you had a choice where to buy the items on sale because every single retailer across the board had the same exact item on sale. If Sephora put the Urban Decay Naked Palette on sale for 50% off you could find it for the exact same price at Ulta, Macy’s, Sephora, and Nordstrom. This made the Sephora’s Weekly Wows a very uneventful sale point.
But I digress, this post isn’t about sales so much but about the fact that Macy’s, Sephora, and Nordstrom have something that QVC and Ulta do not and how they need to do one single simple thing to catch up to these other beauty retailers.
Dr Denese is one of my favorite brands and I tend to shop it at QVC because they always have great sets and deals compared to purchasing from the doctor’s website. Yesterday, I decided to replenish a few items I needed especially since the cold weather is setting in and I can’t be without my beloved Hydroshield Face and Eye! One thing led to another as they tend to do when shopping online and I ended up popping five items into my cart and checking out. I realized later that I paid $3 per item to be shipped which a few years ago was great news as QVC changed their shipping prices and created a flat-fee shipping price on all beauty. Believe me in 2015 when $3 flat-free shipping was introduced many beauty fans were overjoyed because it was a step up from paying $4.99-$7.99 for shipping on items on QVC. But fast forward a few years later and it isn’t a deal so much anymore when all retailers have free shipping.
Both Macy’s and Nordstrom offer free shipping on any beauty purchase without the need to pay anything extra. Sephora Rouge Members also get free shipping however, everyone else needs to pay $10 a year for their Flash Shipping Service that provides free two day shipping on any item.
Both Ulta and QVC are still living in the dark ages in regards to shipping as they still haven’t reached a point that they offer completely free shipping. In four days, Ulta is set to reveal their new Diamond Rewards tier and many beauty fans have hopes it will mean free shipping. But still, even if they do gift us free shipping you’ll have to reach the Diamond level in order to get it likely.
I think both Macy’s and Nordstrom are far ahead of Sephora, Ulta, and QVC in terms of their shipping options. If it was up to me all retailers would offer free shipping across the board but a lot of retailers haven’t quite caught on.
But here’s to 2018! Hopefully it’ll be a free shipping free for all!