NYX Super Cliquey Matte Lipstick ($9) is a new creamy matte lipstick available in 12 shades that launched with NYX’s Spring 2018 Collection. I know what you’re thinking, “Not more matte lipstick!” Yes, more. Sorry. I had hopes that Spring 2018 would be about shine but so far were off to a rather horrible start.
I probably would have avoided this purchase but I got two requests to review these so, I ended up purchasing one for review. I have to be a negative Nancy here for a second, apologies in advanced for turning into a grumpy old lady but this marketing is absurd. “Raise your squad goals with Super Cliquey Matte Lipstick!” Ugh please. Really? Squad goals? Just for the record I do not call my friends “my squad”. Maybe if I was twelve that would sound cool but not at my age. Sorry, rant over, hopefully I didn’t offend anyone.
NYX Super Cliquey Matte Lipstick is likely an unnecessary release for the brand. Why? Because aside from some nifty new packaging this isn’t a groundbreaking formula that brings anything new or unique to the brand’s permanent collection. Really, at this point NYX has any number of matte lipstick offerings and really didn’t need to do a new one. However, that’s what NYX does. Each season they bring out a round of brand “new” items and you can’t complain about that as at least you’re getting variety but sadly, not affordability anymore as the prices haven risen quite a good deal. This is 0.05 oz in size and $9 which makes it quite an expensive lipstick.
There is something new about it though. The packaging which may or may not be a gimmick depending how you view it. This is a click style slanted lipstick. So, basically it gives you control over how much lipstick you’ll use. You can click it once and a small sliver will rise up or click twice go get more. In theory, swiveling a lipstick up and down does the same thing but I guess this sort of keeps things neat and tidy. The packaging doesn’t really add any great value to the overall, lipstick but I guess it’s sort of a “cool” idea.
This is a fragrance-free formula (it does have a cardboardish taste though) with a powdery creamy consistency that glides on lips very easily thanks to the soft texture. It provides pretty much full coverage on a single pass with a wear of around six hours however, during that wear the color dries out and flakes up on my already dry lips. It also falls into the natural lips of my lines giving me a dry look. I’m prone to dry lips so this formula really isn’t flattering and ages my lips a bit.
If you’re successful with matte lipsticks and like them this formula might be for you! It applies very nicely with a light, creamy, comfortable formula however, if you’re prone to drier lips or have aging ones it might not be flattering on you. I personally didn’t like the way it looked on my dry lips. I also felt it was an uneventful, expensive launch for NYX.
NYX Super Cliquey Matte Lipstick is available now at drugstores or get it at ulta.com.