Tarte Shape Tape 12-Hour Eye Primer Stick launched yesterday and I was sitting here thinking, “Wait, are you guys still trying to make lid primer a thing!?” I swear Tarte must release at least two eye primers a year. They literally just launched Tarte Lid Lock Clay Eye Base a few short months ago in May.
Plus we already had the Tarte Colored Clay CC Eye Primer Stick which appears to be what the new Tarte Shape Tape 12-Hour Eye Primer Stick looks like. There are literally dozens of eye primers that Tarte has tried to make happen over the years. I mean come on guys, a little creativity here. How many eyeshadow primers do we need?
None the less, it’s a new season and Tarte Shape Tape 12-Hour Eye Primer Stick is the “latest and greatest” launch for Spring 2018. Available in a single shade this promises a 4-in-1 formula waterproof and creaseproof protection with a brightening formula that corrects as it primers and highlighters your eyes. Apparently it’ll keep your shadow wear strong for up to 12 hours.
Today, Tarte posted a mini video of a WOC wearing the single shade on Twitter and a lot of people took to calling them out on it since the fiasco with the lack of shades Double Duty Beauty Shape Tape Foundation caused quite a controversy yesterday. There are ten additional shades launching which I think Tarte had to scramble to produce after many people called them out on the serious lack of shades.
I was actually not paying attention yesterday as I was traveling, tired, and a little off my game. I wanted to apology as I did post about being interested in trying Double Duty Beauty Shape Tape Foundation but I did not address the lack of shades which was insensitive. After seeing the photos of the foundation swatches last night I realized how ridiculous the launch came across to woman of color.
Brands need to do better to say the least and I need to do better as well when discussing new base launches! Makeup is not one size fits all.
And as for Shape Tape 12-Hour Eye Primer Stick, what do you think?
Do we really need another eyeshadow primer from Tarte?